The Claw Eric Holtzclaw

In this episode of The Claw, Eric is joined by Rachelle Kuramoto, a renowned figure in the realm of content strategy and brand consultancy. With a career spanning over two decades, Rachelle shares her journey from exploring genetics to finding her true calling in the world of storytelling and business. Now overseeing content and brand for BIP Ventures, she delves into her role in shaping the narrative and strategy behind content that not only educates but also connects on a deeper level with audiences across various platforms. Eric and Rachelle engage in a thought-provoking discussion on the evolution of content, the impact of technology on storytelling, and the future of engaging audiences in a digital age. Whether you’re a content creator, a brand strategist, or simply passionate about the power of storytelling, this conversation offers unique insights into creating content that resonates, the intricacies of personalization, and the undeniable value of authenticity in a saturated digital landscape.
 
To connect with Rachelle, click here: https://www.linkedin.com/in/rachellekuramoto-atlanta/
 
To connect with Eric, click here:  https://www.linkedin.com/in/eholtzclaw/
 
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Teresa delves into the transformative power of navigating liminal spaces, emphasizing the critical role of trust, both cognitive and vulnerability-based, in fostering resilient and innovative teams. Drawing from her extensive experience in leadership and strategic development, she outlines how leaders can effectively guide their teams through transitional phases, underscoring the importance of growth, embracing change, and the necessity of embracing conflict as a catalyst for creative solutions. Teresa's insights extend beyond conventional strategies, advocating for a holistic approach that includes understanding the human element, leveraging personal and organizational core values, and the relentless pursuit of aligning actions with the overarching purpose of the organization. Through engaging discussions, Teresa and Eric explore the intricacies of building high-performing teams, the nuances of marketing in times of change, and the significance of creating a culture that not only embraces but seeks out challenges as opportunities for development and innovation.
To connect with Teresa, click HERE.
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In this episode, we take a dive deep into equity crowdfunding and marketing strategies.
Eric sits down with Jason Fishman, the Co-Founder and Chief Executive Officer of the Digital Niche Agency, to talk about his company's niche - marketing targeting of investors for startup seed capital raising.
To connect with Jason, click HERE.
To connect with the show's host - Eric Holtzclaw - click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.



 

When we're receiving messages, we want simplicity - and yet, when we're on the other side, as the sender, we have a propensity to push over-complicated, redundant, and jargon-laden messages out into the ether.
In this episode, Eric sits down with Ben Guttmann, the Founder of the Digital Natives Group and author of "Simply Put," to talk about why this is and what we as marketers can do to bridge this divide.
To connect with Ben, click HERE.
To connect with the show's host - Eric Holtzclaw - click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

In relational work, individuals with some sort of public-facing presence are at an advantage because people don't want to buy from a company but from an individual. They're in it to work with you, the expert - not your brand. That's what they're buying into.
In many business-to-business companies, though, it's often a challenge to convince those experts to step forward.
That's where someone like Emma Donovan, Co-Founder and Director of the human-centric brand studio Dapper, comes in.
In this episode, Eric sits down with Emma to talk about the why and how of personal branding.
To connect with Emma, click HERE.
To connect with the show's host - Eric Holtzclaw - click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.

Most organizations, whether they realize it are not, service organizations.
A lot of the work that happens in organizations is separated and spread out across a variety of different nodes so much so that it's easy to lose sight of whether the value to customers and employees is actually being manifested.
In this episode, Eric sits down with Patrick Quattlebaum, the Co-Founder and Chief Executive Officer of service design consultancy Harmonic Design, for a talk about how organizations deliver value, the employee-customer experience continuum, and what a systems-thinking approach can do to help us make sense of it all.
To connect with Patrick, click HERE.
To connect with Eric Holtzclaw, the host of the show, click HERE.
To subscribe to our YouTube Channel (and access most of the podcast and video content we've produced), click HERE.