48 min
Using Story to Cultivate Character, Unleash Potential, and Expand Impact and Income Quantum Revenue Expansion
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- Marketing
We have used stories since the beginning of time to teach, educate, sell and entertain.
It is what attunes us the most quickly with each other.
So whether we are trying to help someone in a therapeutic setting, or as a teacher in a classroom trying to capture the attention of the kids, or selling someone else on an idea; a story is one tool that quickly brings the heart and brain together onto the same page.
Today I am joined by mother and son team Amanda and Aaron Johnson to talk about their new book “The Religion of Story” and how using stories to cultivate character, unleash your potential, and expand your impact and income in the world.
We have used stories since the beginning of time to teach, educate, sell and entertain.
It is what attunes us the most quickly with each other.
So whether we are trying to help someone in a therapeutic setting, or as a teacher in a classroom trying to capture the attention of the kids, or selling someone else on an idea; a story is one tool that quickly brings the heart and brain together onto the same page.
Today I am joined by mother and son team Amanda and Aaron Johnson to talk about their new book “The Religion of Story” and how using stories to cultivate character, unleash your potential, and expand your impact and income in the world.
48 min