24 min
From the Archives: Marketing in the #FakeNews Era Confessions of a Marketer
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- Marketing
We're taking one more episode to peer back into the archives--this time with Peter Horst, longtime CMO and new author when we chatted in the fall of 2018. He'd just come out with a book called "Marketing in the #FakeNews Era." To say it was timely was an understatement. With decades of experience as a global marketing exec and CMO working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade, Peter approached things with a unique perspective. Some things don't age well. But it seems like fake news will be with us for a while. So whether you like it our not, it makes sense to figure out how to deal with it.
We're taking one more episode to peer back into the archives--this time with Peter Horst, longtime CMO and new author when we chatted in the fall of 2018. He'd just come out with a book called "Marketing in the #FakeNews Era." To say it was timely was an understatement. With decades of experience as a global marketing exec and CMO working with market leaders such as Capital One, Hershey, General Mills, and Ameritrade, Peter approached things with a unique perspective. Some things don't age well. But it seems like fake news will be with us for a while. So whether you like it our not, it makes sense to figure out how to deal with it.
24 min