17 min
Episode 123: A Focus on Brilliant Creative Confessions of a Marketer
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- Marketing
On Episode 101, we're back with Lindsay Pattison, chief client officer of WPP. In the second part of our discussion, we look at what it's like to manage such a large organization, the transition of WPP, and the advice she gives to clients on working with an agency. Have we been spending too much time on technology and programmatic work and not enough on creative? Creativity can make a difference. Listen and learn.
On Episode 101, we're back with Lindsay Pattison, chief client officer of WPP. In the second part of our discussion, we look at what it's like to manage such a large organization, the transition of WPP, and the advice she gives to clients on working with an agency. Have we been spending too much time on technology and programmatic work and not enough on creative? Creativity can make a difference. Listen and learn.
17 min