Failure by Committee Failure - the Podcast
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- Investing
Good, established companies can blow a product intro just like a startup. There was the Ford Edsel, of course. A failure so epic that it is the poster child for bad product planning by committee. Many old-line companies have their own "Edsels,” though, you rarely hear about them. Join us in a discussion of a line of women’s shoes that designed by committee and resoundingly rejected in the marketplace.
Good, established companies can blow a product intro just like a startup. There was the Ford Edsel, of course. A failure so epic that it is the poster child for bad product planning by committee. Many old-line companies have their own "Edsels,” though, you rarely hear about them. Join us in a discussion of a line of women’s shoes that designed by committee and resoundingly rejected in the marketplace.