006: Building a Luxury Cosmetics Brand | Kathryn Nurse The Value

Today, we talk about building a luxury brand in the cosmetics industry.
 
In this episode, I am joined by guest host Zahra Alleyne, audience member Kieran Valley-Gordon, and our featured guest - Kathryn Nurse, Creative Director and CEO of Immortelle Beauty.  Kathryn is on a mission of creating beauty products of a luxurious and international standard for Caribbean Women
 
Topics Discussed:
From Biologist to Cosmetic Chemist
From Biology to MBA in Luxury Brand Management
Origin of Immortelle Beauty
The stigma that luxury products are unlikely to be locally produced
The conceptualization, branding and packaging process
Power struggle between manufacturers and retailers
Importance of writing things down on paper
Scotiabank Vision Achiever Business Class Programme
How to start your own luxury brand
 
Links:
Kathryn Nurse on Instagram
Immortelle Beauty's website
Immortelle Beauty on Instagram