Wavve cofounder Baird Hall in discovering his Startup’s real problem and niching down on his target persona Fractal Marketing - with Gerard Doyle

As a podcaster, I have a marketing problem, I can’t upload an audio file to Facebook, Linkedin or Instagram. This is where Wavve comes in, Wavve turns audio files into engaging videos for podcast hosts like me.







In this episode, I talk through the 7 P’s of Startup Marketing with Baird Hall, co-founder of Wavve.







You can also find Baird on Twitter.If you’d like to try out Wavve – then Baird has given listener to the podcast this great coupon code PODCAST







Here is an automated transcription of the Episode.







Gerard: In this episode, I talked through the seven pages of startup marketing with Baird Hall, the Co-founder of way. Welcome to fractal startup marketing, the podcast for founders who are frustrated, [00:00:30] their potential customers did not understand or they undervalue their innovative business solutions. My name is Gerard Doyle. In each episode, I interview founders who openly discuss how they’re tackling the seven p’s of startup marketing. We’ll talk about a startups pitch problem, promise, Arizona position promotion and propagation. In true startup fashion, we aim to learn through collaboration and discussion. Let’s get into it. [00:01:00] So bad. Thank you so much for joining us.







Baird: I appreciate it. I’m looking forward to it. So first things first, let’s jump straight into the first P, which is pitch and have you pitched over on is listening exactly what wave is and what it does from the high-level wave is an online tool or a group of online tools that help podcasters and other audio creators share their content more easily on social media and drive listeners to their content as quickly as possible. [00:01:30] So we have two little products within that. The wave umbrella one is way video, which allows people to turn audio clips into social videos for Facebook, Instagram, LinkedIn, really anywhere that you want to post video content. So the big problem is audio is not a very shareable medium, as amazing as it is so or a tool that makes it really easy to convert that audio into video and share it on social media.







Baird: And we also offer a tool called wave link, which gives podcasters quick and easy web landing pages so [00:02:00] their listeners can get listening as quick as possible. Choose whatever podcast app they want to listen to, play the podcast and get [inaudible] more information. So it’s almost like a one link mini website for podcasters. So that’s the short version. That’s great. And I’m wondering if you can explain how did you get into this, but like how did this our dear awry, what’s your origin story behind wave? Because obviously it’s not something that just turned up. There was probably a catalyst. I wonder if there’s a story. Yeah, there is. It’s, I think it’s pretty interesting. So in 2015 my [00:02:30] business partner and I, who, our wives actually connected us because we were working on both working on failed startup ideas. They brought us together and we came up with this idea for a social audio network based on audio.







Baird: So we wanted to build actually specifically around sports. We wanted to give sports fans a mobile app where they were able to actually talk about their favorite soccer match, football game, basketball game, talk with other fans. And it’s actually called [inaudible]. You were this early [00:03:00] startup that we worked on and we built this mobile app all based around audio sharing. So it allowed people to record, share audio, join communities and talk with one another.