Content Marketing Funnels for Startups with Kellie Jade Duggan Fractal Marketing - with Gerard Doyle

This episode takes a deep look into content marketing tactics with Kellie Jade Duggan from Metagenics.

You can hear the full interview with Kellie here or download on Spotify, iTunes or Stitcher.



* Right Audience at the right time

* Channel Specific content marketing

* Equipment needs for your content production

* Timing your content and funnel positioning

* the rise of video content and IGTV

* Facebook live for content marketing

* Listen to Kellie define “Low-fi and on the fly”

* we also highlight our lack of knowledge on the names for the different generational names, GenX, Gen Y, Gen Z & Mellinials.

* Hot tip: keep your content ‘real’ and earn some cut through and authenticity

* Creating content with a purpose; for the right channel, objective, demographic, engagement

* the idea of conversational content



Here are some Instagram accounts Kellie mentions

@ethicalnutrients @innerhealthau @finnley.fox @therainbowbabes

Don’t forget to help Finnley reach his 10k follower target 😉





Episode Transcript







0:00 – 05:02Content marketing can be one of the most efficient ways for founder of Assad company to drive that business forward. It’s authentic. It’s engaging and can be a whole lot cheaper than traditional advertising. In today’s episode. We talk with Kelly about the best ways to really hung, your content marketing strategy, how you engage in audience and building content funnels. I’m Jerry Doyle. And this is the facto podcast where we bring the mocking experts from all around the world to you. And awesome advice tips tricks and the things that you can do to drive your business forward. Welcome to this way show. Hi. And welcome to this week’s episode this week where privileged to be joined by Kelly j Duggan who is someone who I’ve had the privilege of working with. But I think months ago we worked on an F M C J Branko Pecci together, and since then Kelly’s gone on to really calm out a niche as in my opinion, a Brandon content marketing, especially round the health FM, CJ sector. So today, we’re gonna be talking about content, and specifically content around social media and peaking Kelly’s Brian to help you with your businesses. Now, you can use content more strategically cycle. Thank you for joining us, Oklahoma. Lol not a problem. So looking to jump straight in because we’re talking to founders and owners of small businesses the way, we always kick off these you’ve got experience now working with some pretty big brands with some decent budgets, and that can be intimidating if you’re a founder nice little coming up against you with you know, it more money for Betty cameras etcetera. So what I wanna know is gene have any tapes of house on his fan of a startup or small business can compete in content marketing of advantages, can they have over the logical per to have got understandably much larger budgets absolutely while. I think what. So I work at medic exile cops that in a health and ethical Nate trance outright out brands. And I think what makes us a little bit different to some of the pharmaceutical companies is that instead of out sourcing content. We actually produce it all in house. So we like to we’re bit different traditional gamma in that we have the ability to to work a little bit more agile, and we’re able to produce content really fast on the small budgets, which is something. That’s very I guess attainable.