28 min
How to kick PR goals as a Startup Fractal Marketing - with Gerard Doyle
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- Entrepreneurship
Just get my business listed in the newspaper.… but do you even want to be in the newspaper?
In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways to promote your Startup through public relations.
* How should you hire someone to help you out with PR
* What is the focus of the journalist?
* What can you do as a founder to get your Startup listed in the press?
You’ll find the answer to these and other questions in the latest episode
If you’d like to work with Michell on your PR then please check out her website at Bango PR
Michelle is an experienced media and communications professional supporting technology, scaleup and startup companies. Michelle has worked with early-stage clients to get their messaging fine-tuned and then helps her clients navigate the media.
If you’d like to subscribe to the Fractal Marketing Podcast you can do that via these links Spotify, Stitcher, Google Play or Apple iTunes
Transcript
0:00 – 05:00Just get my business listed in the newspaper. That’s the kind of break you might get. If you ran a sod up pay our agency in today’s episode again discuss do you really wanna be in the newspaper or the benefits of being listed? How do you do public relations had employed? Someone to help you out. What’s the focus of the journalist who you appealing to and what you can do as a setup founder to get those really crucial column inches dedicated yo business and not to be corporation. I’m Jerry Doyle. And this is the frankly podcast. And. Today. I’m excited to say that we’re joined by Michelle wintom, Michelle is an experienced media and communications professional who’s worked on national and global PR Counci cross technology property consume of fitness franchise. Brad’s you name it. She’s probably done it. But more importantly for us. Michelle weks with early stage is to get them messages. Fine tuned and help them really navigate the media landscape. So I’m super excited to have Michelle hit, Michelle. Welcome to the show. Having me not a problem at all. So I’m Cain to get straight in and talk about PR. And like, I guess with all of my guests. I want to understand what you think the difference is for somebody who’s a founder of a start up or a small company. How can they guess use PR or how can they leverage this size to get? I guess a competitive Ganj against be corporates out there. Because there’s always that fear is a found that you’re gonna be drowned by the big behemoth coporate who’s going to get all the media square inches of column inches if you like Jimmy advise and how they can I guess utilize themselves as a founder to get a game advantage. Yes. I shall I think that the NFL full restage businesses is that it doesn’t have to actually host anything. I don’t sound really expensive initial. He get a big PR agency onto a consenting way cost Arado money. But the brilliant thing. Pia is that you can do it yourself. If you understand how to what the what they’re media will be interested in Abaco business than you. There’s nothing to stop you from approaching than yourself on in to get some stories running gets a valuable media coverage for you. That’s interesting. I when you talk about doing it yourself. I often wonder. As a small business or generally speaking,
Just get my business listed in the newspaper.… but do you even want to be in the newspaper?
In this podcast episode, I chat with Michelle Winter about PR for Startups and cover a huge range of questions to help you understand the best ways to promote your Startup through public relations.
* How should you hire someone to help you out with PR
* What is the focus of the journalist?
* What can you do as a founder to get your Startup listed in the press?
You’ll find the answer to these and other questions in the latest episode
If you’d like to work with Michell on your PR then please check out her website at Bango PR
Michelle is an experienced media and communications professional supporting technology, scaleup and startup companies. Michelle has worked with early-stage clients to get their messaging fine-tuned and then helps her clients navigate the media.
If you’d like to subscribe to the Fractal Marketing Podcast you can do that via these links Spotify, Stitcher, Google Play or Apple iTunes
Transcript
0:00 – 05:00Just get my business listed in the newspaper. That’s the kind of break you might get. If you ran a sod up pay our agency in today’s episode again discuss do you really wanna be in the newspaper or the benefits of being listed? How do you do public relations had employed? Someone to help you out. What’s the focus of the journalist who you appealing to and what you can do as a setup founder to get those really crucial column inches dedicated yo business and not to be corporation. I’m Jerry Doyle. And this is the frankly podcast. And. Today. I’m excited to say that we’re joined by Michelle wintom, Michelle is an experienced media and communications professional who’s worked on national and global PR Counci cross technology property consume of fitness franchise. Brad’s you name it. She’s probably done it. But more importantly for us. Michelle weks with early stage is to get them messages. Fine tuned and help them really navigate the media landscape. So I’m super excited to have Michelle hit, Michelle. Welcome to the show. Having me not a problem at all. So I’m Cain to get straight in and talk about PR. And like, I guess with all of my guests. I want to understand what you think the difference is for somebody who’s a founder of a start up or a small company. How can they guess use PR or how can they leverage this size to get? I guess a competitive Ganj against be corporates out there. Because there’s always that fear is a found that you’re gonna be drowned by the big behemoth coporate who’s going to get all the media square inches of column inches if you like Jimmy advise and how they can I guess utilize themselves as a founder to get a game advantage. Yes. I shall I think that the NFL full restage businesses is that it doesn’t have to actually host anything. I don’t sound really expensive initial. He get a big PR agency onto a consenting way cost Arado money. But the brilliant thing. Pia is that you can do it yourself. If you understand how to what the what they’re media will be interested in Abaco business than you. There’s nothing to stop you from approaching than yourself on in to get some stories running gets a valuable media coverage for you. That’s interesting. I when you talk about doing it yourself. I often wonder. As a small business or generally speaking,
28 min