43 min
The weird and wonderful world of ads? Competition Lore Podcast
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- Investing
Catherine Tucker, Professor of Management Science and Marketing at the MIT Sloan School of Management, shares her insights from years of empirical research into advertising and the tools and techniques that make it effective.
Catherine Tucker, Professor of Management Science and Marketing at the MIT Sloan School of Management, shares her insights from years of empirical research into advertising and the tools and techniques that make it effective.
43 min