A Review of Marketing and Its Practical Importance Shinerunner Craft Marketing

Episode 12 serves as a review of prior shows, refreshing you on the definition of marketing, the marketing strategy, the target market, the marketing mix, the Product Life Cycle, Mark’s “Castle Keep” strategy, distribution’s importance and other critical points. By understanding this episode, you will be ready for Mark’s next dozen shows that will take you deeper into marketing strategy and how to compete in the ever increasing beverage marketplace.
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