43 min
How to use LinkedIn to successfully network & generate new business The Accord Mortgages Growth Series Podcast
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- Marketing
In episode 14 of the Growth Series podcast, John Brenan, Senior External Communications Manager at Accord Mortgages, is joined by Phil Calvert, International Keynote Speaker and LinkedIn expert. Phil gives an in depth explanation of how mortgage brokers can use LinkedIn to grow their business.
Phil recounts how LinkedIn has grown from something mostly used as a tool for hiring staff to a major platform with over 500 million worldwide users. However, surprisingly few of these users are using the full range of tools on the platform to enhance their potential. Many see LinkedIn as a quick fix, but to really get the most from the platform you need to know what you’re doing.
With LinkedIn, you have to know what you want from it. When you know this, you’ll be able to use its vast array of tools to your advantage. This strategy should guide you in everything you do.
Phil explains how brokers can get the right kind of visibility on LinkedIn by optimising their keywords. By targeting good keywords in their description, it’s easier to get found by the people you want - a definite ‘quick win’.
Of course, networking is a central part of LinkedIn. Phil gives some valuable tips on how to use the messenger feature to create and nurture relationships that will benefit your business in the long run.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
In episode 14 of the Growth Series podcast, John Brenan, Senior External Communications Manager at Accord Mortgages, is joined by Phil Calvert, International Keynote Speaker and LinkedIn expert. Phil gives an in depth explanation of how mortgage brokers can use LinkedIn to grow their business.
Phil recounts how LinkedIn has grown from something mostly used as a tool for hiring staff to a major platform with over 500 million worldwide users. However, surprisingly few of these users are using the full range of tools on the platform to enhance their potential. Many see LinkedIn as a quick fix, but to really get the most from the platform you need to know what you’re doing.
With LinkedIn, you have to know what you want from it. When you know this, you’ll be able to use its vast array of tools to your advantage. This strategy should guide you in everything you do.
Phil explains how brokers can get the right kind of visibility on LinkedIn by optimising their keywords. By targeting good keywords in their description, it’s easier to get found by the people you want - a definite ‘quick win’.
Of course, networking is a central part of LinkedIn. Phil gives some valuable tips on how to use the messenger feature to create and nurture relationships that will benefit your business in the long run.
The Growth Series is a dedicated resource that aims to help mortgage brokers grow their business using digital and communications marketing techniques. For more hints and tips on how to grow your business, you can sign up to the Growth Series for free, here.
43 min