34 min
OCTO - Masks that are Safe, Effective, & Reusable The Story of a Brand
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- Entrepreneurship
**This episode is brought to you by MuteSix, CartText, and Ordergroove**
“Respiratory protection that is safe, effective, reusable, and tough” that's what OCTO creates. In part 1, we have Natasha Duwin and Tobias Franoszek, Co-Founders and Co-CEOs of OCTO, a safety device brand.
Both Natasha and Tobias had experience starting, building, and selling companies in the software space. They saw an opportunity for OCTO respiratory masks (ORM) after coming across the government's initiative for the SARS outbreak. They initially planned to launch their first product in 2020, but the pandemic pushed their product prototype timeline to 2021. Undeterred, they found a way to manufacture masks themselves.
OCTO gives a significant discount to frontline workers, janitors, delivery drivers, and many more. OCTO Respiratory Mask’s reuse aspect makes them different from other brands.
They discussed:
* Gratefulness
* Overview of the brand
* Their background
* Why OCTO
* Feedback during pandemic
* Supply chain issues
* Similarities to Software Development
* Lessons learned
Join Ramon Vela, Natasha Duwin, and Tobias Franoszek as they break down the inside story on The Story of a Brand.
For more on OCTO, visit: https://octosafety.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is brought to you by Ordergroove.
It’s time to let your customers enjoy the products they love without the friction of reordering...
That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.
From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.
Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/
*
This episode is also brought to you by CartText.
Are you interested in improving your Abandoned Cart Recovery rates?
Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.
One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.
To learn more, visit https://carttext.com/
**This episode is brought to you by MuteSix, CartText, and Ordergroove**
“Respiratory protection that is safe, effective, reusable, and tough” that's what OCTO creates. In part 1, we have Natasha Duwin and Tobias Franoszek, Co-Founders and Co-CEOs of OCTO, a safety device brand.
Both Natasha and Tobias had experience starting, building, and selling companies in the software space. They saw an opportunity for OCTO respiratory masks (ORM) after coming across the government's initiative for the SARS outbreak. They initially planned to launch their first product in 2020, but the pandemic pushed their product prototype timeline to 2021. Undeterred, they found a way to manufacture masks themselves.
OCTO gives a significant discount to frontline workers, janitors, delivery drivers, and many more. OCTO Respiratory Mask’s reuse aspect makes them different from other brands.
They discussed:
* Gratefulness
* Overview of the brand
* Their background
* Why OCTO
* Feedback during pandemic
* Supply chain issues
* Similarities to Software Development
* Lessons learned
Join Ramon Vela, Natasha Duwin, and Tobias Franoszek as they break down the inside story on The Story of a Brand.
For more on OCTO, visit: https://octosafety.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.
MuteSix is the leading agency in performance marketing.
They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.
They're currently offering listeners a FREE omnichannel marketing audit.
Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.
The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.
For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand
*
This episode is brought to you by Ordergroove.
It’s time to let your customers enjoy the products they love without the friction of reordering...
That’s why innovative brands like Peet’s Coffee and Il Makiage rely on Ordergroove’s subscription solution to build long-lasting relationships that drive recurring revenue.
From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.
Book a demo today and receive 2-months off your contract. Visit https://www.ordergroove.com/story/
*
This episode is also brought to you by CartText.
Are you interested in improving your Abandoned Cart Recovery rates?
Cart Text is Powered by real people, not bots, not AI, real people. Cart Text will contact & engage with your customers in real-time to make the sales you missed.
One by one, CartText will convert your abandoned carts, churned subscriptions, and billing-related issues using live agents + SMS. Real people, getting the job done.
To learn more, visit https://carttext.com/
34 min