40 min
#49: What Does RoboCop, The Cardinals, and Jon Friesch, All Share in Common? A Marketing Theory Worth Stealing From (Part 1) Climate Mayhem - Presented By The Daily Marketer
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- Entrepreneurship
[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.]
Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative.
Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take shape from 1997-2008.
After working in newspapers, he shifted into internet marketing and established the GameHouse, Corbis, and Responsys (acquired by Oracle) brands through engaging customer retention marketing, creative solutions, and killer copy.
Recent roles placed his as the VP of marketing for Atavus, the professional rugby brand, and Assurance, an insurance tech company acquired by Prudential for $2.5B, and Client Director at The Marketing Practice (an elite B2B marketing agency. Check them out here).
Jon Friesch studied Political Science and advertising at the University of Wisconsin.
This conversation was a blast! Jon has become a recent mentor and life-long friend to me. We tapped into his "marketing thesis", bringing a dying and slow moving medium, newspapers, to the cutting edge of the Internet, the importance of brand building before direct marketing, and so much more in this colorful conversation.
This episode is particularly valuable for founders who wants to get an understanding of the importance of brand marketing and storytelling.
SHOW NOTES: https://bit.ly/2ZFRcVB
Connect with Jakub Kubicka:
Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/
Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/
Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka
Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en
Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/
[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.]
Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative.
Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take shape from 1997-2008.
After working in newspapers, he shifted into internet marketing and established the GameHouse, Corbis, and Responsys (acquired by Oracle) brands through engaging customer retention marketing, creative solutions, and killer copy.
Recent roles placed his as the VP of marketing for Atavus, the professional rugby brand, and Assurance, an insurance tech company acquired by Prudential for $2.5B, and Client Director at The Marketing Practice (an elite B2B marketing agency. Check them out here).
Jon Friesch studied Political Science and advertising at the University of Wisconsin.
This conversation was a blast! Jon has become a recent mentor and life-long friend to me. We tapped into his "marketing thesis", bringing a dying and slow moving medium, newspapers, to the cutting edge of the Internet, the importance of brand building before direct marketing, and so much more in this colorful conversation.
This episode is particularly valuable for founders who wants to get an understanding of the importance of brand marketing and storytelling.
SHOW NOTES: https://bit.ly/2ZFRcVB
Connect with Jakub Kubicka:
Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/
Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/
Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka
Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en
Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/
40 min