19 min
Purpose Marketing Hits and Misses Vol. 2 Ad Age Marketer's Brief
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- Business News
In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its “Dear Apple” watch ad. Plus, we discuss Patagonia’s bold new move.
In our latest look at purpose ads, Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising, explains why Heineken and Lidl scored with environmental efforts—and how Apple missed the mark with its “Dear Apple” watch ad. Plus, we discuss Patagonia’s bold new move.
19 min