Paper Talk Sara Kim of Handmade by Sara Kim, Quynh Nguyen of Pink and Posey and Jessie Chui of Crafted to Bloom

In today's digital landscape, social media platforms play a crucial role in connecting businesses with their audience. While platforms like Instagram and TikTok often steal the spotlight, there's one platform that holds immense potential for creative business owners and artistic entrepreneurs: Pinterest. In Episode 151 of Paper Talk, we sit down with Gisela Santos, the mastermind behind Love Bloom Social, to uncover the secrets of leveraging Pinterest to drive website traffic and engagement.

Here’s what you’ll learn when you listen:

Learn practical tips for optimizing Pinterest profiles, creating engaging pins, and utilizing keywords to maximize visibility.
Discover the overlooked potential of Pinterest as a vital tool for driving website traffic and engagement.
Explore how Pinterest serves as a unique one-stop destination for inspiration and idea exploration, unlike traditional social media platforms.
Gain insights into why Pinterest might have been neglected in favor of other social media platforms and the surprising impact it can have on revenue.
Hear success stories of achieving remarkable growth by creating innovative and visually appealing content.

Tune in now to hear all of Gisela’s amazing expertise, but here’s a sneak peek of what you’ll learn when you listen to the full episode:

The Unique Role of Pinterest in the Social Media Landscape
Pinterest stands out among social media platforms due to its unique approach to content discovery and sharing. Unlike platforms like Instagram and Twitter, where users primarily engage with real-time updates, Pinterest serves as a visual search engine where individuals discover and save content for future reference. As Gisela Santos explains in the episode, Pinterest is more than just a social network; it's a hub for inspiration and idea exploration. Gisela highlights how Pinterest users often turn to the platform to discover information and improve their crafts, making it an invaluable resource for creative business owners and artistic entrepreneurs.

Despite its potential to drive significant traffic and engagement, Pinterest has been overlooked by some businesses and creators. On the podcast, Gisela delves into the reasons behind this neglect, citing misconceptions about the platform's relevance and effectiveness. She emphasizes the importance of understanding Pinterest's unique dynamics and its role in the social media landscape. 

Listen now so you can learn more about tapping into Pinterest's niche appeal and the diverse interests of its user base. You can unlock the vast potential for growth and brand visibility found on this underutilized platform.

Expert Strategies for Pinterest Success
In the episode, Gisela shares expert tips for optimizing Pinterest profiles and creating engaging content that resonates with the platform's audience. One key strategy she emphasizes is the importance of incorporating relevant keywords into pin titles, descriptions, and alt text. By doing so, businesses can improve their visibility in Pinterest search results and attract a wider audience interested in their products or services. Gisela also stresses the value of innovative content creation, urging businesses to think creatively and deliver content that stands out amidst the platform's visual landscape.

When you listen, you’ll hear Gisela’s account of achieving over a million views a month for one of her pins. Learn how she achieved this success and how you can use the same strategies to help your pins succeed. Highlighting success stories of personal accounts achieving remarkable growth through strategic Pinterest use further underscores the platform's potential as a powerful marketing tool. 

Building Long-term Relationships
One of the unique aspects of Pinterest that we discuss in the episode is the unique opportunity for businesses to foster long-term relationships with their audience. Unlike other social media platforms where content may have a fleeting lifespan, P

Welcome to Paper Talk, where we unravel the mysteries behind the creative business world! If you've ever dreamt of turning your passion for crafting into a flourishing enterprise, you're in the right place.

In this sneak peek into our latest episode, we're diving deep into the secrets of artisan entrepreneurship. From pricing strategies that evolved from $1 paper flowers to valuing artist expertise, to uncovering the lucrative potential of creative niches like weddings and giant flower installations, our conversation is brimming with inspiration and invaluable insights.

So, if you're ready to unlock the doors to success, join us as we explore the fascinating world of artisan entrepreneurship. Let's dive in and discover the strategies, challenges, and triumphs that await on the path to crafting business success. Don't miss out—listen to the full episode on Paper Talk Podcast now!

Here’s what you’ll learn when you listen:

The importance of transitioning in business and finding your true passion.
Insights into the mindset of charging what you're worth and overcoming the expectation of low pricing.
The potential for profitability in niche markets.
Tips for managing large-scale crafting projects efficiently while maintaining quality standards.
Practical advice and inspiration for creative entrepreneurs looking to grow their businesses and maximize their earning potential.

Unveiling Pricing Strategies
In our latest episode, we delve into the intricate art of pricing strategies in the crafting business world. Sara's journey from selling $1 paper flowers to establishing a profitable crafting enterprise is a testament to the importance of pricing expertise. We explore how we both navigated the challenges of determining the value of handmade creations and the evolution of our pricing strategies over time.

From understanding the true costs of materials and labor to recognizing the value of artisan expertise, we share invaluable insights that every budding entrepreneur in the crafting industry can learn from. We uncover the delicate balance between setting prices that reflect the true worth of handmade goods and remaining competitive in the market.

Navigating the Challenges
In this episode, we discuss the common pitfalls many crafters face, such as undervaluing their time and expertise, and the importance of conducting thorough market research to stay competitive. Our candid insights shed light on the importance of adapting strategies to suit evolving market trends and customer demands.

From grappling with imposter syndrome to finding the confidence to price products according to their true value, we covered a lot of ground when it comes to navigating these common challenges in the small business world. Join us as we explore the strategies and mindset shifts necessary to thrive in the competitive world of crafting business.

The Power of Community and Support
One of the most compelling aspects of this episode is the emphasis on the power of community and support networks in the paper flower industry and creative industries beyond. 

We explore the benefits of joining crafting communities both online and offline, where individuals can exchange ideas, seek advice, and find encouragement during challenging times. Our stories highlight the importance of building meaningful relationships within the crafting community, fostering a sense of belonging, and finding inspiration from fellow artisans.

Moreover, we delve into the significance of mentorship and the transformative impact it can have on crafting entrepreneurs. We reflect on the invaluable guidance received from mentors who helped us navigate the complexities of business growth.

By fostering a supportive community and seeking guidance from experienced mentors, aspiring crafting entrepreneurs can gain the confidence and knowledge needed to overcome obstacles and achieve success in their endeavors. 

"Can we talk about the mindset of charging what you're worth versus th

Welcome to the vibrant world of PaperTalk Podcast, where creativity blooms, and artistic journeys unfold. In this episode, we invite you to join us on an illuminating exploration into the realm of paper artistry and book publishing. Join Quynh and Sara, alongside artists Jessie Chui, Anna Chedid, Lucia Balcazar, Susan Beech, and Eileen Lim. 

Through engaging conversations with our guests, we uncover a tapestry of insights, experiences, and invaluable advice. Prepare to be inspired as we delve into the passion-driven endeavors of our guests and glean firsthand knowledge from our publishing endeavors.

Here’s what you’ll learn when you listen:

Diverse Artistic Approaches: Gain insights into our diverse approaches to our craft, influenced by personal lives, studio setups, and time management.
Book Publishing Experiences: Explore our experiences in publishing books, including challenges, differences in processes, and the excitement of seeing book covers.
Transitioning Between Art Forms: Learn how artists, like Jessie, transition between different art forms, exploring new dimensions of creativity.
Navigating Opportunities: Discover strategies for seizing opportunities, managing time effectively, and learning to say 'no' when needed.
Tips for Aspiring Artists and Authors: Receive valuable tips for aspiring artists and authors, covering topics like self-publishing, unique selling points, and building a strong online presence.

Tune in to hear all of this and more. Here’s just a taste of what you’ll discover: 

Entrepreneurial Growth: Embracing Change and Innovation
The journey of artistic growth is a perpetual quest for knowledge and refinement. In the episode, our panelists emphasize the importance of continuous learning and receptivity to feedback in honing one's craft. Quynh's experience of working with an external editor sheds light on the value of seeking external perspectives to enhance the quality of creative output. Anna's advice to "do what makes you happy" underscores the intrinsic link between passion and artistic fulfillment, urging aspiring artists to stay true to their creative vision while embracing opportunities for growth and learning.

Creativity and entrepreneurship often go hand in hand, requiring artists to adapt to evolving trends and seize new opportunities. Jessie's pivot towards image-making and sculpture serves as a testament to the entrepreneurial spirit inherent in artists. By exploring new mediums and avenues for expression, artists can stay relevant in a dynamic artistic landscape. As Jessie emphasizes in the episode, "Put yourself out there, meet different people... you never know what might happen."

Listen to the podcast to hear all about her journey, as well as tips for time management, navigating the balance between personal and entrepreneurial endeavors, and rekindling your passion for paper flowers amidst the many demands of our busy lives.

Embarking on the Publishing Journey: Insights into the World of Book Creation
Venturing into the realm of publishing can be both exhilarating and daunting. Our guests offer valuable advice for aspiring authors, shedding light on the intricacies of the publishing process. From pitching book proposals to finding the right publisher, their experiences provide invaluable guidance for budding authors. As Susan aptly advises, "Leave no stone unturned," emphasizing the importance of perseverance and exploration in securing publishing deals.

In a crowded literary marketplace, identifying and accentuating one's unique selling points is paramount to success. By honing in on your distinct voice and artistic vision, you can carve out a niche for yourself in the competitive publishing landscape. Listen now to hear all about finding your unique place in the book world and more, like how to collaborate effectively with others to enhance the final version of your writing. 

Nurturing Artistic Growth: Cultivating a Thriving Creative Practice
The journey of an

Welcome to the Paper Talk Podcast, your gateway to the captivating world of paper crafting. In our latest episode, join us as we delve into the heart of paper artistry, exploring the importance of experimentation, unveiling our must-have tools, and divulging our favorite sources for paper flower supplies. 

Here’s what you’ll learn when you listen:

Explore the difficulties between cardstock paper and crepe paper, and the techniques used to overcome these challenges.
Learn about our preferred tools like hot glue guns, wire cutters, and guillotine cutters, and the importance of finding tools that suit individual preferences and needs.
Tips on sourcing supplies such as wires and wire cutters, including recommendations for specific brands and sources both online and offline.
How experimentation has led us to discover what works best for us.

Here’s quick look at what you can expect when you tune into the entire episode:

Embracing Experimentation
At the core of every successful paper artist's journey lies a spirit of experimentation. From exploring different types of paper to testing various cutting techniques, embracing experimentation is key to finding the tools and techniques that resonate with your unique artistic vision. In our conversation, Sara reflects on her experience, stating, "Yeah, it is harder to definitely manipulate shaping with cardstock paper. So that's always something that I'm working on." This sentiment highlights the ongoing process of discovery and innovation inherent in paper crafting.

We discuss the role of trial and error in our own artistic journeys, sharing stories of challenges, breakthroughs, and moments of inspiration. Whether you're a seasoned artisan or a curious beginner, we encourage you to fearlessly explore new avenues in your paper crafting endeavors, knowing that every experiment brings you one step closer to unlocking your creative potential.

Essential Tools We Can't Live Without
In our quest for paper crafting perfection, certain tools have become indispensable companions in our creative pursuits. From precision wire cutters to trusty glue guns, we reveal the essential tools that form the backbone of our crafting arsenal.

For example, in the episode Quynh shares, "I've tried multiple [guillotine cutters] and I would say the plastic guillotine cutter is a no in my book." Her candid assessment highlights the importance of quality and reliability when choosing crafting tools. By investing in high-quality equipment, artisans can enhance efficiency, precision, and creativity in their projects, empowering them to bring their artistic visions to life with ease.

Listen now to hear all about scissors, glue guns, paper, and more!

Unveiling Our Favorite Sources for Paper Flower Supplies
No paper crafting journey is complete without access to high-quality supplies. In the episode, we lift the veil on some of our favorite sources for paper flower materials, guiding you through a world of specialty papers, floral wires, and embellishments.

We both reveal the best places to buy the most important part of our art: the paper! Being flexible with where you source your supplies is very important in the world of paper flowers. There isn’t just one store that holds every color, weight, tool, etc. that you might need on your creative journey. Stay open to new sourcing opportunities and constantly evolve to meet the demands of your craft. Be sure to tune in to learn about the many different places we use to find the best supplies for our art.

"I do love looking at paper, touching it and being in person and in the store." - Sara
As passionate advocates for paper crafting, we're delighted to share our expertise and insights to inspire fellow enthusiasts on their creative journeys. Through the Paper Talk Podcast, we strive to foster a community of like-minded individuals who share a love for creativity, craftsmanship, and the transformative power of paper. Whether you're a seasoned artisan seekin

Welcome to the Paper Talk Podcast! We're thrilled to dive into another exciting episode, where we'll be discussing all things floral with the wonderful Anne Long from the Dahlia House. Get ready to be captivated by Anne's passion for flower farming and her journey to creating a beautiful and welcoming space at the Northwest Flower and Garden Show.

What you’ll learn when you listen:

How the botanical world can offer insights into the art of paper flowers.
The transformative power of flowers and their profound impact on our lives.
Behind the scenes of the Northwest Flower and Garden Show, plus what to expect from Dahlia House’s and Pink and Posey’s booths.
What it takes to run a cut flower farm.
Anne’s top three flower recommendations for your garden.

Tune in to the episode now so that you don’t miss a single moment. Here’s a sneak peek of what you’ll discover:

Background and Introduction to Anne Long
Anne's journey into the world of flowers began with a move from Missouri to Skagit Valley. It was here that she discovered her love for dahlias and eventually founded the Dahlia House. Anne's commitment to her community is evident in every bloom she nurtures, and it's no surprise that her farm has become a hub for fostering connections among flower enthusiasts.

One of the most heartwarming aspects of Anne's journey is her dedication to community involvement. The Dahlia House isn't just a farm; it's a place where friendships blossom and bonds are forged over a shared love for flowers. Anne's commitment to her community is exemplified in the very name of her farm, which pays homage to the spirit of togetherness that defines her work. You’ll want to listen to the episode to hear the adorable story of how she named her business.

Preparation for the Northwest Flower and Garden Show
As excitement builds for the upcoming Northwest Flower and Garden Show in Seattle, Anne has been hard at work conceptualizing her booth and preparing to showcase the best of what the Dahlia House has to offer. From elegant arrangements to vibrant displays, visitors can expect to be dazzled by Anne's creativity and attention to detail.

Quynh will also be attending the show, and you can hear all about her and Anne’s plans for their booths when you listen to the full episode. You’ll get a fascinating behind the scenes look at what goes on for an exhibition this big. 

The Northwest Flower and Garden Show is a must-attend event for flower enthusiasts in the Pacific Northwest, and this year promises to be better than ever. From stunning garden displays to informative workshops, there's something for everyone to enjoy. If you're attending the show, be sure to check out some of the must-see exhibits and vendors, including the Dahlia House and Pink and Posey booths, of course!

Anne: "Flowers are people magnets. Even people who are quiet keep to themselves. You drop a little bouquet on their front doorstep when they're not home, and it disappears, and then you start getting some smiles and some waves and stuff. They have their own love language."
As we wrap up this sneak peek into our conversation with Anne Long, we want to extend a heartfelt invitation to tune in to the full episode for even more insights and details. Whether you're a seasoned flower enthusiast or simply appreciate the beauty of nature, we guarantee you'll be inspired by Anne's story.Be sure to listen to the entire episode for many more insights. For more inspiring discussions and helpful tips, be sure to join us on the Paper Talk Podcast or in our Facebook group. Please also consider donating on our website to help us keep producing great content like this. Together, we'll continue to grow, learn, and celebrate the artistry of paper flowers. Thank you for being part of our wonderful community.

Hello Paper Talk Podcast aficionados and creative entrepreneurs! Welcome to Episode 146, where we're about to unravel the secrets of upgrading your content creation game. If your small business journey has included becoming a podcaster, videographer, or photographer, this episode is your golden ticket.

Join us through the realm of equipment upgrades, including the specifics of gear that resonate with creative entrepreneurs, paper florists, and small business owners. As we step into the new year, this episode is tailor-made to elevate your content creation journey. Get ready for an exploration into cameras, backgrounds, lighting, and the often underestimated world of sound. 

Here’s what you’ll learn when you listen:

Explore the latest gear upgrades, including Canon R 6 II and Sony A7C cameras.
Gain insights into the intriguing world of camera choices and their impact on content creation.
Uncover tips on crafting captivating visuals, manipulating shadows, and mastering lighting techniques.
Understand the intersection of technology and creativity with perspectives on Canon and Sony color tones.
Be inspired to elevate your photography and videography skills, finding the perfect balance for your unique style.

Listen now to learn all this and more. Here’s a sneak peek of what you’ll find:

Upgrading Our Gear for the New Year
As we dive into Episode 146, we're spilling the tea on our recent gear upgrades, setting the tone for a year of elevated content creation. Your hosts, Quynh and Sara, have been on a mission to enhance the visual and auditory experience for our valued listeners and viewers.

Quynh talked about her recent transition to the Canon R 6 II mirrorless camera, and Sara takes us on her Sony A7C odyssey, bidding farewell to her Canon DSLR. Discover the reasons behind this bold switch and the tangible impact of these upgrades on our content creation. 

It's not just about having the latest gadgets; it's about the palpable difference it makes in the final product. From sharper images to smoother videos, the quality upgrade translates to an immersive experience for our audience. Listen to hear more about when you should upgrade.

The Intriguing World of Camera Choices
In the episode, we explore the nuances of various brands and models of cameras that shape our visual narratives. The wide range of features available on cameras can leave you feeling overwhelmed, but we talk through the features that we prefer most in our cameras to give you an inside view of what to look for when it comes to your needs. 

One aspect of choosing a camera is understanding why colors matter and how they contribute to the storytelling process. Quynh shares her expertise on Canon's color tones and why it plays a crucial role in her decision-making process. Meanwhile, Sara offers a firsthand account of her experience with warmer tones on Canon, leading to her exploration of Sony's offerings. It's a riveting exploration of how color nuances can shape the visual identity of content creators.

Tune in as we navigate the labyrinth of camera choices, decode the features that set each brand apart, and understand the thought process behind our camera switch-ups.

The Art of Crafting Visuals and Sound
Ever wondered why natural light is a game-changer in the world of content creation? In the episode, we break down the importance of leveraging natural light and optimizing your room setup for both photography and video projects. Learn how to use the sun's gentle glow to enhance your visuals, creating a warm and inviting atmosphere that resonates with your audience.

You can also listen in on our lively discussion about backdrop choices, including the creative use of boards and fabric options. Uncover the secrets of manipulating shadows to add depth and dimension to your visuals. And learn how to play with different lighting setups to achieve the desired mood and ambiance in your visuals. Whether you're working with natural light or experiment