14 min
Episode 88: Lead Types The Ty Brady Way
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- Entrepreneurship
On this episode of the Ty Brady Way, Ty talks to us about the importance of lead generation and how there’s no better investment you can do.
The first type of lead generation Ty talks to us about is postage or direct mail. Ty uses a 3rd part vendor for this. He keeps his advertisements generic, with lots of colour. He has a picture to show who he is and shares he is a local agent there to help them out. Ty targets the dental, vision and hearing mailer and engages with the 64 ½ - 68 demographic
His second type of lead generation is social media, something he is actively learning. Again, he uses a 3rd party which is charged at a cost per lead. He also targets the dental vision and hearing. He asks people if they have a concern or if they are getting the coverage they want. He also asks some did you know questions, getting them to engage.
The 3rd type of lead generation is referral partner. Ty started networking with dentists and gives them information about plans they didn’t know about, and after he answers all their questions, he leaves them with business cards, pamphlets and a website so as patients who can’t afford treatments can be referred and everyone wins in the end. He also talks about how CPA’s are great as he get in front of people by asking about their ERMA taxes.
The final type of lead generation is using your current clients. You need to go back to the people you’ve already done business with as they trust you. You can ask them for referrals or ask them how you can help them. Ty recommends memorising a little elevator pitch, keeping it short and simple to explain what you do!
If you enjoyed this episode please be sure to subscribe and leave a 5 star review so as we can grow the podcast to reach and help more people. Thanks for listening!
On this episode of the Ty Brady Way, Ty talks to us about the importance of lead generation and how there’s no better investment you can do.
The first type of lead generation Ty talks to us about is postage or direct mail. Ty uses a 3rd part vendor for this. He keeps his advertisements generic, with lots of colour. He has a picture to show who he is and shares he is a local agent there to help them out. Ty targets the dental, vision and hearing mailer and engages with the 64 ½ - 68 demographic
His second type of lead generation is social media, something he is actively learning. Again, he uses a 3rd party which is charged at a cost per lead. He also targets the dental vision and hearing. He asks people if they have a concern or if they are getting the coverage they want. He also asks some did you know questions, getting them to engage.
The 3rd type of lead generation is referral partner. Ty started networking with dentists and gives them information about plans they didn’t know about, and after he answers all their questions, he leaves them with business cards, pamphlets and a website so as patients who can’t afford treatments can be referred and everyone wins in the end. He also talks about how CPA’s are great as he get in front of people by asking about their ERMA taxes.
The final type of lead generation is using your current clients. You need to go back to the people you’ve already done business with as they trust you. You can ask them for referrals or ask them how you can help them. Ty recommends memorising a little elevator pitch, keeping it short and simple to explain what you do!
If you enjoyed this episode please be sure to subscribe and leave a 5 star review so as we can grow the podcast to reach and help more people. Thanks for listening!
14 min