50 min
How To: Get Your Podcast Discovered | Melissa Kiesche Podcast Coaching with Christine
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- Entrepreneurship
Summary: Senior Vice President at Edison Research Melissa Kiesche dives into the latest podcasting statistics and what they mean for current and soon-to-be podcasters. We’ll learn unique market-proven strategies to grow your podcast audience as well as what data is telling us about the future of the podcasting industry.
Let me know more about you! Please fill out this SURVEY.
Takeaways:
It’s become far more mainstream than it ever was
We are now over 50 percent of Americans that indicate they’ve ever listened in a podcast…
7 in 10 Americans are familiar with the term podcasting.
Monthly podcasting: 32 percent of people say they’ve listened in the last month.
Traditional podcasting advertising is successful, for example: Host-read podcast ads
Podcast ads within podcast where you audience is.
Podcast listeners are a captive audience. these are people who are going to sit and listen to the podcast.
Branded/Sponsored podcast - companies that will work with you to get a podcast out that’s specific to your audience. that will help you reach top 100 list.
Brand list studies prove that advertising on podcasting works
Habits of Moms and Media statistics and studies
Moms use their smart phone more than any other demographic
FOMO is a really powerful thing.
All it takes is content people fear they are going to miss out on unless they pay for it. So assuming Luminary follows that model. If they give us content we feel we can’t get anywhere else, then people are
Helpful Links:
Edison Research: www.edisonresearch.com
The Infinite Dial Data: https://www.edisonresearch.com/wp-content/uploads/2019/03/Infinite-Dial-2019-PDF-1.pdf
Contact Melissa:
melissak@edisonresearch.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
Summary: Senior Vice President at Edison Research Melissa Kiesche dives into the latest podcasting statistics and what they mean for current and soon-to-be podcasters. We’ll learn unique market-proven strategies to grow your podcast audience as well as what data is telling us about the future of the podcasting industry.
Let me know more about you! Please fill out this SURVEY.
Takeaways:
It’s become far more mainstream than it ever was
We are now over 50 percent of Americans that indicate they’ve ever listened in a podcast…
7 in 10 Americans are familiar with the term podcasting.
Monthly podcasting: 32 percent of people say they’ve listened in the last month.
Traditional podcasting advertising is successful, for example: Host-read podcast ads
Podcast ads within podcast where you audience is.
Podcast listeners are a captive audience. these are people who are going to sit and listen to the podcast.
Branded/Sponsored podcast - companies that will work with you to get a podcast out that’s specific to your audience. that will help you reach top 100 list.
Brand list studies prove that advertising on podcasting works
Habits of Moms and Media statistics and studies
Moms use their smart phone more than any other demographic
FOMO is a really powerful thing.
All it takes is content people fear they are going to miss out on unless they pay for it. So assuming Luminary follows that model. If they give us content we feel we can’t get anywhere else, then people are
Helpful Links:
Edison Research: www.edisonresearch.com
The Infinite Dial Data: https://www.edisonresearch.com/wp-content/uploads/2019/03/Infinite-Dial-2019-PDF-1.pdf
Contact Melissa:
melissak@edisonresearch.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
50 min