Lauren PIcasso of Cure Hydration - Quenching a Thirst in Wellness Retail Is Your Business - retailtech and retail innovation

Cure Hydration is the only organic beverage with a science-backed formula, plant-based ingredients, no added sugar and has 4x the electrolytes of leading sports drinks. With 75% of people being chronically dehydrated, and the majority of drinks in the $14.5 billion sports & energy beverage market full of sugar and synthetic ingredients. CEO/Co-founder Lauren Picasso shares insights on a recent funding round, 10x sales growth in 2020, growth of subscription orders, and standing out and achieving shelf space in major retailers in an established but growing market.
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