43 min

Putting Profit First feat. Laura Elkaslassy The Lorraine Murphy Show

    • Management

Last year, I read a book that I know will game change my business.  The book is Profit First by Mike Michalowicz, and in it, he steps through a super simple, super effective plan to ensure that readers actually realise profit from their businesses… by safeguarding themselves from their own worst habits (yes, I know them all as I’ve done them all!).  

After the success of the book, Mike created Profit First Professionals - a certification program for finance professionals and business advisers.  This week, I’m talking to Laura Elkaslassy, CEO of Profit First Professionals ANZ.  Laura is a bona fide finance guru who leads multiple businesses - and has experienced the magic of Profit First for years in her own businesses.  I’m in the early days of implementing the structure in my own business, and I couldn’t wait to share the ideas with you.

In our conversation we cover: 


An overview of what Profit First is - and why it can be so impactful
A seriously inspiring case study of someone she’s seen implement it 
How Profit First has helped her in her own business
The first step business owners can take towards introducing Profit First in their business
Whether or not there's a "good time" to implement the methodology 
Whether or not start-ups should think about doing it from day 1
How to shift out of the paralysis that often comes from financial overwhelm (I know, I’ve been there myself)
How the principles are just as powerful for personal finances as they are for business

Laura has also kindly shared the following resources:

Free resources - profitfirstaustralia.com.au/resources

Find a PFP - profitfirstaustralia.com.au/find-a-profit-first-professional

Buy the book - profitfirstaustralia.com.au/profit-first-book

Profit First FAQs - profitfirstaustralia.com.au/frequently-asked-questions

Profit First video book - https://litvideobooks.com/profit
See omnystudio.com/listener for privacy information.

Last year, I read a book that I know will game change my business.  The book is Profit First by Mike Michalowicz, and in it, he steps through a super simple, super effective plan to ensure that readers actually realise profit from their businesses… by safeguarding themselves from their own worst habits (yes, I know them all as I’ve done them all!).  

After the success of the book, Mike created Profit First Professionals - a certification program for finance professionals and business advisers.  This week, I’m talking to Laura Elkaslassy, CEO of Profit First Professionals ANZ.  Laura is a bona fide finance guru who leads multiple businesses - and has experienced the magic of Profit First for years in her own businesses.  I’m in the early days of implementing the structure in my own business, and I couldn’t wait to share the ideas with you.

In our conversation we cover: 


An overview of what Profit First is - and why it can be so impactful
A seriously inspiring case study of someone she’s seen implement it 
How Profit First has helped her in her own business
The first step business owners can take towards introducing Profit First in their business
Whether or not there's a "good time" to implement the methodology 
Whether or not start-ups should think about doing it from day 1
How to shift out of the paralysis that often comes from financial overwhelm (I know, I’ve been there myself)
How the principles are just as powerful for personal finances as they are for business

Laura has also kindly shared the following resources:

Free resources - profitfirstaustralia.com.au/resources

Find a PFP - profitfirstaustralia.com.au/find-a-profit-first-professional

Buy the book - profitfirstaustralia.com.au/profit-first-book

Profit First FAQs - profitfirstaustralia.com.au/frequently-asked-questions

Profit First video book - https://litvideobooks.com/profit
See omnystudio.com/listener for privacy information.

43 min