Carl Gould #70secondCEO Carl Gould

Hi everybody, Carl Gould here with your #70secondCEO - just a minute investment for a lifetime of results.  Today's topic is - Your Business as a Table. 
 Imagine your business was a table.  How sturdy are those legs?  Let's imagine there are four legs under your tables and its: 
Strategies
Business development
Operations
Finance
Okay, those are your four. Imagine I walked up to your table and I pulled one of the legs out. What would happen to your table? Would it fall over right away or would it be a little wobbly but no one would notice?  That's right. I bet you one or more of the legs on your table are a little bit wobbly, a little bit unstable. 
Now, imagine I took that leg out and then I put pressure right on the table, I push down on that table when it was missing the leg.  What would happen then? The entire table falls. That's right. One leg is unsturdy but if outside pressure is imposed on your business, the entire business can go down. That is the power and the risk and the danger of your business having a wobbly leg. So, which of the legs of your business are a little bit wobbly and what's one ACTION you're going to take right away to start shoring that up? Because any outside pressure from:
The economy
From your competition
A Google change in the algorithm - you name it - will adversely affect your business, and we can't allow that to happen. 
So, like, follow, subscribe to this podcast and leave a comment about this post. Which leg of the table is weak and what are you going to do to shore it up right away? Let's share those best practices. I'm Carl Gould, and this is your #70secondCEO.
 

What is Your Standard That You're Living By
Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working and playing above the line. 
 
What is the line?  The line is your standard.  You create your metrics, your dashboard, your goals your ranking, your score or rating that you give yourself. And once you agree on certain standards, you do not negotiate those standards. You can negotiate the terms and conditions, but never the standards. 
So, what is your standard that you're living by, and are you living above the line? You draw the line. I don't like dashboards that have yellow in it.  That's in the middle of the road. We get run over in the middle of the road. Is it red or is it green? We either live above the line or we don't live above the line.
If we live below the line and it's red, fix it or find another place to go work.   
This group is green, and that’s our color. Ok, we are green, we like our metrics to be in the go line, and if we're below that we want to find out and fix how it is. Above the line is our standard - our minimum standard to be a championship team together. 
 
So like, follow, and subscribe to this podcast and comment on the post.  To what degree are you living above the line? Where do you hold your standard and - let’s be honest - where is the standard being compromised a little bit? I want to hear from you. My name is Carl Gould and this is your #70secondCEO.

Doing What’s Convenient or Necessary?
Hi everyone, this is Carl Gould and this is your #70secondCEO - just a minute or so investment each day for a lifetime of results. Here’s our topic today - Are you doing what's Convenient for your business or are you doing what's Necessary in your business? 
 Are you staying in your comfort zone? Or are you doing what's necessary?  In other words, think of all the things that need to be done in your business right now. What are the areas that are really struggling?  Any frustration you have in your business is because you lack a good system in that part of your business. So, think of your top: 
Frustrations
Concerns 
Challenges
We go after those first.  
 So like, follow, and subscribe to this podcast and comment on this post. I want to hear what are your top three frustrations, concerns and challenges? And I want to find out what is necessary to re-engage the growth in your business. I'm Carl Gould, and this is your #70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 
 So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer, I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36, whatever. 
 Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think would be favorable enough that they would be willing to sign. Now remember, when you go to them with this, and you say, listen, I'm willing to eat the price difference if you sign this contract. And they're like, wow, you must be confident about your ability. I'm like, absolutely. 
 I don't want to do that, but I'll go with you. Remember, this obnoxious offer, people will either buy. or you will use it as a closing tool for your other levels. So it serves two purposes. But the one thing it will do is it will differentiate you as the guy who's willing to guarantee and put his money where his mouth is. And that will differentiate you. 
 Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your#70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO.
So how long are your agreements with your clients? But what if, taking a page out of Paul's book, you say, look, we're at will, you can do whatever you want.
You're just offering. You're not making them do anything. We love you when you're at will. Now you think that that's a benefit, that it's at will. If I'm the buyer, it's not necessarily a benefit to me. You like it. And the clients will say, I don't want to be locked into a contract. But they would love to be locked into a good contract. They just don't want to be locked into a crappy one. So you might be selling a feature that is not that important to your clientele.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 
 Your good clients expect your prices to go up. So put them up, right? And I get you might have a certain cadence to it, but I would encourage you all, and if you wanna talk offline about how to do it, I'm happy to do it, but I would encourage you guys today, look at what segment of clientele or what segment of services or what segment of product and raise those prices today. 
 I don't care if you just did them in September or January 1, whatever. Wherever you think you can raise your prices, raise them. Because if you're not getting the yes, but, you have not gotten to where your clientele is willing to, the upper end of where they're willing to pay. So I'd highly recommend that you guys do that. OK? All right? And so just keep asking the question. Get with your team. If we raise it 1%, a supermarket can raise it a quarter of a point. can go from 1.3 of assets under management to 1.6 or 1.4. 
 Whatever it is for you, look at where you can raise it and raise it, right? Because you will get to the place where you'll have your best clients and you'll use pricing as a qualifier and you'll start to differentiate, here's why it matters. During volatile economic times, buyers defer to experts. 
 Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.