Carl Gould #70secondCEO Carl Gould

Hi Everyone,  this is Carl Gould I am your #70secondCEO, a 70 second investment each day for a lifetime of results. Today’s topic is -  Intellectual Property, where to look for it in your business and how to build it. 
You know you’re a phenomenal business, you're a visionary entrepreneur, you get things done, you have great ideas. We now need to make them into concrete programs and products. That’s right we’re gonna productize all of your operations. So, look at these areas: 
Sales 
Order fulfillment 
Employee onboarding 
Your guiding principles or core values
Training
You don’t have a training program anymore no no no, you now have a Certification program or an Academy or an Institute or University. We want to take the unique aspects of your business, productize them, and start promoting and packaging them out to the outside world, to attract better clients and better employees. And now people are going to want to work for you because they think they are going through a university, and they are building their resume and their career path and their marketable skills just by working with you. And people will want to buy from you because your how and your why are really cool. OK, write down below, and send me a comment. Which of these 5 sales, fulfillment, on-boarding, guiding principles, and training do you need, to build intellectual property?
 Like and follow this podcast, my name is Carl Gould and this is your #70secondCEO.

Find Yourself and Lose Yourself  in Your Work
Hi Everybody, Carl Gould here with your #70secondCEO, just a one minute investment per day for a lifetime of results.
Today's talk is all about find yourself in your work and lose yourself in your work. Find yourself in your work meaning, what are you passionate about? What are the things that are going to stretch you and are going to make you into the next chapter of the best version of yourself? 
OK, in order to do that, in order to find yourself when you work, you have to lose yourself IN your work, in other words, you have to find out, what really challenges you? And what really stimulates you about your work?
 There was a time I had a construction company that I hated. You know what I really did like? Negotiating the deal, designing the site and doing that work and then at the very end the completion. So, I stuck to those areas. 
Write down below, comment: 
What are the top three things you love about your job? 
Top three things you hate about your job?
 And, it’s your job to get rid of those 3 things as soon as possible!
This is Carl Gould and this has been your #70secondCEO.
 

Hi everybody, Carl Gould here with your #70secondCEO - just a minute investment for a lifetime of results.  Today's topic is - Your Business as a Table. 
 Imagine your business was a table.  How sturdy are those legs?  Let's imagine there are four legs under your tables and its: 
Strategies
Business development
Operations
Finance
Okay, those are your four. Imagine I walked up to your table and I pulled one of the legs out. What would happen to your table? Would it fall over right away or would it be a little wobbly but no one would notice?  That's right. I bet you one or more of the legs on your table are a little bit wobbly, a little bit unstable. 
Now, imagine I took that leg out and then I put pressure right on the table, I push down on that table when it was missing the leg.  What would happen then? The entire table falls. That's right. One leg is unsturdy but if outside pressure is imposed on your business, the entire business can go down. That is the power and the risk and the danger of your business having a wobbly leg. So, which of the legs of your business are a little bit wobbly and what's one ACTION you're going to take right away to start shoring that up? Because any outside pressure from:
The economy
From your competition
A Google change in the algorithm - you name it - will adversely affect your business, and we can't allow that to happen. 
So, like, follow, subscribe to this podcast and leave a comment about this post. Which leg of the table is weak and what are you going to do to shore it up right away? Let's share those best practices. I'm Carl Gould, and this is your #70secondCEO.
 

What is Your Standard That You're Living By
Hi Everybody, Carl Gould here with your #70secondCEO - just 70 seconds a day for a lifetime of results. Today's topic is - Playing Above the Line - living, working and playing above the line. 
 
What is the line?  The line is your standard.  You create your metrics, your dashboard, your goals your ranking, your score or rating that you give yourself. And once you agree on certain standards, you do not negotiate those standards. You can negotiate the terms and conditions, but never the standards. 
So, what is your standard that you're living by, and are you living above the line? You draw the line. I don't like dashboards that have yellow in it.  That's in the middle of the road. We get run over in the middle of the road. Is it red or is it green? We either live above the line or we don't live above the line.
If we live below the line and it's red, fix it or find another place to go work.   
This group is green, and that’s our color. Ok, we are green, we like our metrics to be in the go line, and if we're below that we want to find out and fix how it is. Above the line is our standard - our minimum standard to be a championship team together. 
 
So like, follow, and subscribe to this podcast and comment on the post.  To what degree are you living above the line? Where do you hold your standard and - let’s be honest - where is the standard being compromised a little bit? I want to hear from you. My name is Carl Gould and this is your #70secondCEO.

Doing What’s Convenient or Necessary?
Hi everyone, this is Carl Gould and this is your #70secondCEO - just a minute or so investment each day for a lifetime of results. Here’s our topic today - Are you doing what's Convenient for your business or are you doing what's Necessary in your business? 
 Are you staying in your comfort zone? Or are you doing what's necessary?  In other words, think of all the things that need to be done in your business right now. What are the areas that are really struggling?  Any frustration you have in your business is because you lack a good system in that part of your business. So, think of your top: 
Frustrations
Concerns 
Challenges
We go after those first.  
 So like, follow, and subscribe to this podcast and comment on this post. I want to hear what are your top three frustrations, concerns and challenges? And I want to find out what is necessary to re-engage the growth in your business. I'm Carl Gould, and this is your #70secondCEO.
 

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. 
 So Jim, what I would do is I would look at what would be favorable, what would be the terms and conditions of the contract that you would be willing to say to a customer, I'll eat the price increase if it comes up in the next whatever 12 months, 24 months, 36, whatever. 
 Here's what I would need in order to guarantee it. And here's what they would need in order to sign the contract. And you work it back and forth until you have something that you think would be favorable enough that they would be willing to sign. Now remember, when you go to them with this, and you say, listen, I'm willing to eat the price difference if you sign this contract. And they're like, wow, you must be confident about your ability. I'm like, absolutely. 
 I don't want to do that, but I'll go with you. Remember, this obnoxious offer, people will either buy. or you will use it as a closing tool for your other levels. So it serves two purposes. But the one thing it will do is it will differentiate you as the guy who's willing to guarantee and put his money where his mouth is. And that will differentiate you. 
 Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your#70secondCEO.