Mindful Mondays - Pricing (2): Retail Pricing and Retail Sales Channels Better Business Founder

This episode is another episode of our pricing series. I know that getting the right pricing strategy could be a headache for many of us, but at the same time it is so important because it is crucial for the success of your business in so many ways so I’ve dedicated many episodes on that topic.

And today I want to discuss how your own retail pricing strategy can have an impact on your retail sales channels. As usual, my intention is not to give you a straight answer to a specific issue, but my intention is rather to share with you my knowledge of the industry so you can better understand how the fashion business operates and make the best choices that will be working for your own business.

In the previous Mindful Mondays’ episode, I have already shared with you how difficult it is to change your price point once you’ve launched your brand and that you have started selling your products to your customers. If you haven’t listened to this previous Monday’s episode on price points, you still can go ahead with this one but I encourage you to listen to all episodes of the pricing series so you can consider the whole picture and ask yourself and your team the right questions.