Seeker x Retriever, Building a Fashion Brand to Find Your Tribe with Nan and Carl Better Business Founder

Nan and Carl are a married couple and they are the founders of the brand Seeker Retriever, a brand that brings the conversation of ethical and sustainable fashion to the very next level.

Nan and Carl will tell us the story of how their brand was born from the love for vintage clothing and how a personal exploration has led them to a community of weavers in the mountains, in the Northern parts of Thailand.

They will also explain how the human aspect is at the core of their brand value and how it is translated in terms of production and in the way they interact with their own customers.

They will also share with us why they think that their brand is not for everyone and why that’s perfectly fine, as they are more focused on building connections and finding their tribe, the tribe of people that share their same values.

We also covered many other topics and I had so much fun in this conversation.

Their story is again very inspiring because this is another story of how a small and independent brand, in their very own way, is changing the conversation of the fashion business.