17 min
Selling on camera - Julie Hansen, Founder Sales Presentation Expert _ Ampliz B2B Binge Ampliz Podcast
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- Marketing
There is a huge difference between reel life and real life. When it comes to sales, being practical and natural is more effective than being artificial. Julie has years of experience in the film industry and also she has gained expertise in selling on camera. Generally, when people come in front of the camera, either they become so stiff that looks artificial or so nervous. Sometimes, to show confidence, people try to act being relaxed and sit in a relaxed position.
While it is good on one hand, on the other hand, it creates an impression of having low energy or not interested in talking right away. Both are not good to work as a salesperson. The ideal position is to sit up straight and even to lean forward about 10 or 15% because that looks like you're on the edge of your seat waiting to talk to this person or waiting to hear what they have to say. So that's the type of energy you want to bring to the sales calls. So you have to bring a high level of energy and then you have to know how to use it within the confines of this stage.
Two Top Techniques Julie has shared two top techniques that will help us to be natural and confident in front of the camera.
• Eye Contact
Eye contact is important while you are on camera because it helps to build a relationship and increase friendliness. When you don’t look at the camera or you don’t keep eye contact, it feels like you are not that attentive and not paying attention. When you are on a video call and talking to your prospect, adjust your camera, and keep proper eye contact that will give your prospect confidence on you.
• Make the camera your friend
The above sentence may sound silly but the truth lies behind it. If you don’t feel the camera is your friend, it will be an obstacle between you and your customer because of which your customer may lose confidence in you. In order to make the camera your friend, name it and try to talk with it frequently. On a psychological level, it gives you confidence that you are talking to your friend and your customer. Your confident and energetic talk will attract your customers.
There is a huge difference between reel life and real life. When it comes to sales, being practical and natural is more effective than being artificial. Julie has years of experience in the film industry and also she has gained expertise in selling on camera. Generally, when people come in front of the camera, either they become so stiff that looks artificial or so nervous. Sometimes, to show confidence, people try to act being relaxed and sit in a relaxed position.
While it is good on one hand, on the other hand, it creates an impression of having low energy or not interested in talking right away. Both are not good to work as a salesperson. The ideal position is to sit up straight and even to lean forward about 10 or 15% because that looks like you're on the edge of your seat waiting to talk to this person or waiting to hear what they have to say. So that's the type of energy you want to bring to the sales calls. So you have to bring a high level of energy and then you have to know how to use it within the confines of this stage.
Two Top Techniques Julie has shared two top techniques that will help us to be natural and confident in front of the camera.
• Eye Contact
Eye contact is important while you are on camera because it helps to build a relationship and increase friendliness. When you don’t look at the camera or you don’t keep eye contact, it feels like you are not that attentive and not paying attention. When you are on a video call and talking to your prospect, adjust your camera, and keep proper eye contact that will give your prospect confidence on you.
• Make the camera your friend
The above sentence may sound silly but the truth lies behind it. If you don’t feel the camera is your friend, it will be an obstacle between you and your customer because of which your customer may lose confidence in you. In order to make the camera your friend, name it and try to talk with it frequently. On a psychological level, it gives you confidence that you are talking to your friend and your customer. Your confident and energetic talk will attract your customers.
17 min