20 min
LinkedIn Lead Generation on Steroids - Vaibhav Sisinty, Klook, Ex-Uber _ Ampliz B2B Binge Ampliz Podcast
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- Marketing
How to do LinkedIn lead regeneration?
For LinkedIn, this is what most people do while trying to generate a lead. You send an invite. If you think the person is a prospect and you, most of the time, you don't have any note. If you have, it will have something like "Hey, I found your profile interesting." or some random note like that, which is spammy and which is cliched and repetitive. The other person doesn't care who you are; they probably accept you as well. And out of a hundred invites that you send, 30 will get approved. And the moment they recognize what you do is send a message, copy paste a high level, 3000-word essay. Then say in the memo, "if you're interested, let me know. "
Every day I get on LinkedIn, I get bombarded by sales pitches. I have no problem with sales pitches as long as they are right. I get bombarded for sales pitches about random B2B tools. Random things which are not related to me, and this happens, right? What you have to do is relationship building, so let me tell you one way of doing it, right. I'm going to keep it very straightforward. You send an invite back with a personalized note. How can you personalize a letter? You can talk about multiple things, things that are in commonality. Let's say you are a marketer. The person is a marketer as well. So what do people use in marketing?
So you can talk about, Hey, I extensively use Google analytics or extensive use of Facebook ads. And I've just figured out the right way of campaign budget optimization. I would love to jam with you and see if there's anything that we could figure out together. Find common ground and that common ground. It cannot be broad. If not able to find common ground.
Are the people you want to connect to creating content on LinkedIn? Have they shared anything on LinkedIn? All you have to do is find something that they wrote very recently. Let's say I talk about, I spoke about, you're sending me a custom note. I spoke about Facebook acquiring 10% of the equity stake in Jio. You can talk about it. "Hey Bill, I found an article on the Facebook acquisition of Jio, and I find it very interesting. We'd love to get in touch."
Now I know for a fact someone who send me an invite has put in some effort. 8% of the total invites that go out have a personalized message. So the moment you put a message, your chances of getting accepted already goes up. Put a very personalized message; the chances go for triples or becomes four X of it. The moment they connect, you don't send them a sales pitch. My friends, if you send them a sales pitch, it's the same story all over again, right?
How to do LinkedIn lead regeneration?
For LinkedIn, this is what most people do while trying to generate a lead. You send an invite. If you think the person is a prospect and you, most of the time, you don't have any note. If you have, it will have something like "Hey, I found your profile interesting." or some random note like that, which is spammy and which is cliched and repetitive. The other person doesn't care who you are; they probably accept you as well. And out of a hundred invites that you send, 30 will get approved. And the moment they recognize what you do is send a message, copy paste a high level, 3000-word essay. Then say in the memo, "if you're interested, let me know. "
Every day I get on LinkedIn, I get bombarded by sales pitches. I have no problem with sales pitches as long as they are right. I get bombarded for sales pitches about random B2B tools. Random things which are not related to me, and this happens, right? What you have to do is relationship building, so let me tell you one way of doing it, right. I'm going to keep it very straightforward. You send an invite back with a personalized note. How can you personalize a letter? You can talk about multiple things, things that are in commonality. Let's say you are a marketer. The person is a marketer as well. So what do people use in marketing?
So you can talk about, Hey, I extensively use Google analytics or extensive use of Facebook ads. And I've just figured out the right way of campaign budget optimization. I would love to jam with you and see if there's anything that we could figure out together. Find common ground and that common ground. It cannot be broad. If not able to find common ground.
Are the people you want to connect to creating content on LinkedIn? Have they shared anything on LinkedIn? All you have to do is find something that they wrote very recently. Let's say I talk about, I spoke about, you're sending me a custom note. I spoke about Facebook acquiring 10% of the equity stake in Jio. You can talk about it. "Hey Bill, I found an article on the Facebook acquisition of Jio, and I find it very interesting. We'd love to get in touch."
Now I know for a fact someone who send me an invite has put in some effort. 8% of the total invites that go out have a personalized message. So the moment you put a message, your chances of getting accepted already goes up. Put a very personalized message; the chances go for triples or becomes four X of it. The moment they connect, you don't send them a sales pitch. My friends, if you send them a sales pitch, it's the same story all over again, right?
20 min