24 min
B2B SaaS Marketing – Lukas Mehnert- Ampliz B2B Binge Ampliz Podcast
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- Marketing
Challenges in B2B SaaS world
The hard thing today in B2B SaaS is that there are more solutions out there. All use the same channels and try to get the attention of the users. That is getting harder and more challenged. Only 4% of all B2B SAAS solutions are gaining one million ARR. Only now 4% are getting to 10 million. So Smartlook is on the way to that. But you can see that not many are on this way and it’s not an easy game.
Important factors to win customers
One of the main metrics should be measured and that is customer acquisition cost versus customer lifetime value. It should be one to five and one to three. Smartlook is at one to three, up to one to five. It is doing to optimize it like for customer acquisition cost. It’s really good to have marketing automation in mind.
Smartlook has launched one in-house mobile analytics solution. In the beginning, Smartlook has only 20% user adoption rate and it has scaled to more than 40%.
On the other side, the customer lifetime value you should have solutions to your Saas platform. If you talk to your customers at functionalities, have customer success, they are really increasing your customer lifetime value and also finding that’s connected to your channels to find the right customers.
One of the most important things is a shortlist. The higher your solution is priced, the more people will search for alternatives. So if you have a big and huge competitor, be everywhere where people are searching for alternatives and you end up on the shortlist. Certainly, 72% of bias will expense shortlist by searching you as suppliers.
Challenges in B2B SaaS world
The hard thing today in B2B SaaS is that there are more solutions out there. All use the same channels and try to get the attention of the users. That is getting harder and more challenged. Only 4% of all B2B SAAS solutions are gaining one million ARR. Only now 4% are getting to 10 million. So Smartlook is on the way to that. But you can see that not many are on this way and it’s not an easy game.
Important factors to win customers
One of the main metrics should be measured and that is customer acquisition cost versus customer lifetime value. It should be one to five and one to three. Smartlook is at one to three, up to one to five. It is doing to optimize it like for customer acquisition cost. It’s really good to have marketing automation in mind.
Smartlook has launched one in-house mobile analytics solution. In the beginning, Smartlook has only 20% user adoption rate and it has scaled to more than 40%.
On the other side, the customer lifetime value you should have solutions to your Saas platform. If you talk to your customers at functionalities, have customer success, they are really increasing your customer lifetime value and also finding that’s connected to your channels to find the right customers.
One of the most important things is a shortlist. The higher your solution is priced, the more people will search for alternatives. So if you have a big and huge competitor, be everywhere where people are searching for alternatives and you end up on the shortlist. Certainly, 72% of bias will expense shortlist by searching you as suppliers.
24 min