Real-life lessons delivered in a virtual world, Leslie Henthorn - Twilio - Ampliz B2B Binge Ampliz Podcast

Leslie is the Vice President, Global Campaigns, and Field Marketing at Twilio Inc.  She has in-depth experience in Program Management/Management and proven success in planning and implementing worldwide channel partner programs and high-impact sales training programs to support strategic business initiatives. Leslie is also a great speaker, mentor, and trainer.

Ampliz invited her to the 4th edition of the B2B Binge event as one of the keynote speakers. She shares her journey from the beginning of 2020 in the campaign management and how the sudden changes like pandemic changed the way they functioned. Leslie also shares the critical learning she and her team acquired over the period.

Here are some of the lessons:

1.  Virtual reality is not a physical reality, so people may not understand your offering.

a.  Content is crucial. Keep it simple, compelling, and brief.

b.  Keep a check on your promotion strategy

c.  Keep your target audience engaged

2.   A virtual world is a self-service world, and engagement has to be reimagined.

a.  Manage the weird and have a strategy for engagement

b.  Deliver an experience on par with a physical event

c.  Get creative leverage your technology or product

3.  In a virtual world, be thoughtful, be inclusive, and be fun.

a.  Think beyond business goals to the time you are engaging your audience

b.  Hug the opportunity across geographies and time zones to reach new audiences

c.  Reach out, partner, share and learn.

Apart from these, she shares different learning about managing teams and works virtually.