49 min
32. How to create compelling content that moves people with copywriting expert, Anita Siek GrowGetters
-
- Careers
Hey guys! Welcome to #GrowGetters – the future skills podcast for smart women in business. Whether you’re crushing it in your career, your super side-hustle, or your lady startup – we have got you covered!
Today we have a very special guest joining us on the poddy. Anita Siek is the Founder and Director of Wordfetti, a human-centered brand strategy copywriting studio in Australia which is dedicated to helping brands stand out through strategic thinking, consumer psychology, and their absolutely brilliant wordsmithery. She’s also the host of Brandfetti (a wildly successful podcast that is consistently in the top ranks for marketing on the Apple Podcast charts).
From our perspective, Anita is one of the best in the business. She followed an extremely nontraditional path to copy-writing. She wasn't a journalist, nor did she have 20 years experience in PR, or Marketing under her belt. She actually was a lawyer when her love of words and the power to understand how, what, and why they need to be nurtured grew.
Anita is a true entrepreneur that side hustled Wordfetti and Brandfetti whilst working in her role as a corporate lawyer. 3-4 years on, Wordfetti now has a waiting list of customers, an online shop, and a super successful online course that’s going gangbusters.
Last year she was named one of the top 50 Instapreneurial Female Creators by Milkshake (a service from Envato) and Frankie Magazine.
Anita has so so much goodness to share and we are so thankful to have her on the podcast this week. She will help us to further understand the importance of language when it comes to communicating value and creating connections for your business or brand.
So without further adieu, lets dive into this week’s episode.
LINKS FROM THE EPISODE:
What I Learnt From Showing Up on IG Stories for 30 Days as an Experiment from the Brandfetti Podcast
FOLLOW ANITA ON:
Insta:
Anita Siek - https://www.instagram.com/anitasiek/Wordfetti - https://www.instagram.com/wordfetti/LinkedIn: https://www.linkedin.com/in/anita-siek-41373724/
The Web: https://www.wordfettigroup.com/work
Plus...
If you want some more sweet, sweet inspo, check out our Insta page and please follow us at @growgetterspodcast !! :)
And if you’re still hungry for more, our #GrowGetters GROWTH HACKS NEWSLETTER is designed to keep you up-skilled and up-to-date on all the latest tips, models, and trends - so sign up at www.growgetterspodcast.com/newsletter
Your hosts are:
Award-winning brand strategist and writer, Tanya Garma (@tanyagarma)
Forbes-listed startup founder and entrepreneur, Tiffany Hart (@tiffanyclairehart)
Hey guys! Welcome to #GrowGetters – the future skills podcast for smart women in business. Whether you’re crushing it in your career, your super side-hustle, or your lady startup – we have got you covered!
Today we have a very special guest joining us on the poddy. Anita Siek is the Founder and Director of Wordfetti, a human-centered brand strategy copywriting studio in Australia which is dedicated to helping brands stand out through strategic thinking, consumer psychology, and their absolutely brilliant wordsmithery. She’s also the host of Brandfetti (a wildly successful podcast that is consistently in the top ranks for marketing on the Apple Podcast charts).
From our perspective, Anita is one of the best in the business. She followed an extremely nontraditional path to copy-writing. She wasn't a journalist, nor did she have 20 years experience in PR, or Marketing under her belt. She actually was a lawyer when her love of words and the power to understand how, what, and why they need to be nurtured grew.
Anita is a true entrepreneur that side hustled Wordfetti and Brandfetti whilst working in her role as a corporate lawyer. 3-4 years on, Wordfetti now has a waiting list of customers, an online shop, and a super successful online course that’s going gangbusters.
Last year she was named one of the top 50 Instapreneurial Female Creators by Milkshake (a service from Envato) and Frankie Magazine.
Anita has so so much goodness to share and we are so thankful to have her on the podcast this week. She will help us to further understand the importance of language when it comes to communicating value and creating connections for your business or brand.
So without further adieu, lets dive into this week’s episode.
LINKS FROM THE EPISODE:
What I Learnt From Showing Up on IG Stories for 30 Days as an Experiment from the Brandfetti Podcast
FOLLOW ANITA ON:
Insta:
Anita Siek - https://www.instagram.com/anitasiek/Wordfetti - https://www.instagram.com/wordfetti/LinkedIn: https://www.linkedin.com/in/anita-siek-41373724/
The Web: https://www.wordfettigroup.com/work
Plus...
If you want some more sweet, sweet inspo, check out our Insta page and please follow us at @growgetterspodcast !! :)
And if you’re still hungry for more, our #GrowGetters GROWTH HACKS NEWSLETTER is designed to keep you up-skilled and up-to-date on all the latest tips, models, and trends - so sign up at www.growgetterspodcast.com/newsletter
Your hosts are:
Award-winning brand strategist and writer, Tanya Garma (@tanyagarma)
Forbes-listed startup founder and entrepreneur, Tiffany Hart (@tiffanyclairehart)
49 min