32 min

pt1. Artist Are The NEW CEO's Millennial Made Trillionaire

    • Marketing

Artists need to understand and appreciate the fact that they draw all the income. They are the ones who got the juice, swag, art, creativeness, and everything needed to bring in the money. Getting into a deal with someone who takes 25% or 40% of what you bring to your business is not sensical. You need to build a team of experts capable of handling every core aspect of your business.

In this Interview we met with Kenneth Anand the COO of Roth House, a luxury production and distribution company that offers sample-making, sales and public relations resources spent 2 years as the head of business development for Yeezy, Kanye West’s fashion label. Initially, he started off as a general counsel for apparel on legal capacity, before becoming the head of business development. Before joining Yeezy, Anand had practiced law for 15 years, serving clients in business, fashion, and entertainment industries. During this period, he earned the skills and experience that allowed him to excel at Yeezy.

We discuss how Direct to consumer (DTC) brands like Yeezy are reinventing the way people buy consumer brands. The unique nature of these brands is the ability to cut out the middlemen inherent to the conventional wholesale and retail models. With brands like Yeezy excelling in this space, I sat down with former Yeezy General Counsel, Kenneth Anand to find out what it takes to build a DTC brand.

Going direct to consumer (DTC) is the easiest way for retailers to get to the trillion-dollar status. Looking at the sneakers’ culture and business, the market opportunity lies in the shift of how people consume goods. The last 10-20 years have seen consumers change the way they buy and consume products in a massive way. More than 81% of consumers plan to shop for products on direct to consumer brands over the next five years. This is a clear indication of the disruption that DTC brands are making in the retail sector, while creating loyal customers.

Artists need to understand and appreciate the fact that they draw all the income. They are the ones who got the juice, swag, art, creativeness, and everything needed to bring in the money. Getting into a deal with someone who takes 25% or 40% of what you bring to your business is not sensical. You need to build a team of experts capable of handling every core aspect of your business.

In this Interview we met with Kenneth Anand the COO of Roth House, a luxury production and distribution company that offers sample-making, sales and public relations resources spent 2 years as the head of business development for Yeezy, Kanye West’s fashion label. Initially, he started off as a general counsel for apparel on legal capacity, before becoming the head of business development. Before joining Yeezy, Anand had practiced law for 15 years, serving clients in business, fashion, and entertainment industries. During this period, he earned the skills and experience that allowed him to excel at Yeezy.

We discuss how Direct to consumer (DTC) brands like Yeezy are reinventing the way people buy consumer brands. The unique nature of these brands is the ability to cut out the middlemen inherent to the conventional wholesale and retail models. With brands like Yeezy excelling in this space, I sat down with former Yeezy General Counsel, Kenneth Anand to find out what it takes to build a DTC brand.

Going direct to consumer (DTC) is the easiest way for retailers to get to the trillion-dollar status. Looking at the sneakers’ culture and business, the market opportunity lies in the shift of how people consume goods. The last 10-20 years have seen consumers change the way they buy and consume products in a massive way. More than 81% of consumers plan to shop for products on direct to consumer brands over the next five years. This is a clear indication of the disruption that DTC brands are making in the retail sector, while creating loyal customers.

32 min