45 min
SparkToro: Growing Through Podcast Guesting w/ Rand Fishkin Brands That Podcast
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- Marketing
Rand Fishkin is well known as the brains behind Moz. Now, he is onto his next thing — SparkToro, a tool to help you discover what your audience reads, watches, listens-to, and follows.
Brand building is a significant part of the marketing strategy for SparkToro, and podcasting — specifically being a guest on other podcasts — is front-and-center.
Rand is doing two or three podcasts each week to get SparkToro in front of potential customers. It’s what he calls a “participatory” approach to content creation. While he’s got strong roots in content marketing, he sees podcasting as a powerful way to market a new brand.
Listen to this episode to learn:
- The value of going on other people’s podcasts (and why it’s still worth it even if the audience isn’t large);
- Rand’s approach to successfully pitching podcast hosts; and
- The advantage episodic content (like podcasts) have over traditional content marketing.
Rand Fishkin is well known as the brains behind Moz. Now, he is onto his next thing — SparkToro, a tool to help you discover what your audience reads, watches, listens-to, and follows.
Brand building is a significant part of the marketing strategy for SparkToro, and podcasting — specifically being a guest on other podcasts — is front-and-center.
Rand is doing two or three podcasts each week to get SparkToro in front of potential customers. It’s what he calls a “participatory” approach to content creation. While he’s got strong roots in content marketing, he sees podcasting as a powerful way to market a new brand.
Listen to this episode to learn:
- The value of going on other people’s podcasts (and why it’s still worth it even if the audience isn’t large);
- Rand’s approach to successfully pitching podcast hosts; and
- The advantage episodic content (like podcasts) have over traditional content marketing.
45 min