54 min
Understanding LATAM eCommerce with Jose Farinas, Latin America President Wahl Clipper from Brazil and Mariano Migues, Mercado Libre based in Argentina. Global E-Commerce Leaders Podcast
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- Management
In this episode we pivot to Latin America to understand the vast opportunities that Brazil, Argentina, Mexico, Chile and other nations afford for global brands looking to expand their market presence in this huge but complex online retail ecosystem. Along with GELF co-founders Kent Allen and Jim Okamura, we talk with Jose Fernando Farinas, Latin America President & Global Manager | Wahl Clipper Corporation based in São Paulo, Brazil and Mariano Migues, Cross Border Trade Supervisor at Mercado Libre based in Buenos Aires Argentina.
Together we discuss both the opportunities and nuances of the markets they operate in across Latin America, how the COVID-19 crisis has impacted their business and consumers, and get a sense of the changing nature of shoppers and online retail during the COVID era and beyond
In this episode we pivot to Latin America to understand the vast opportunities that Brazil, Argentina, Mexico, Chile and other nations afford for global brands looking to expand their market presence in this huge but complex online retail ecosystem. Along with GELF co-founders Kent Allen and Jim Okamura, we talk with Jose Fernando Farinas, Latin America President & Global Manager | Wahl Clipper Corporation based in São Paulo, Brazil and Mariano Migues, Cross Border Trade Supervisor at Mercado Libre based in Buenos Aires Argentina.
Together we discuss both the opportunities and nuances of the markets they operate in across Latin America, how the COVID-19 crisis has impacted their business and consumers, and get a sense of the changing nature of shoppers and online retail during the COVID era and beyond
54 min