150 episodes

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

Connect with Lauren:
On Instagram @LaurenWrighton
Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and
Join the Podcast Manager Mastermind on facebook!

The Podcast Manager Show Lauren Wrighton

    • Business
    • 5.0 • 78 Ratings

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

Connect with Lauren:
On Instagram @LaurenWrighton
Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and
Join the Podcast Manager Mastermind on facebook!

    How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024

    How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024

    EPISODE 206
    Are you looking to land more podcast clients in 2024? In this week's episode, we discuss the most effective strategies for landing podcast clients this year.
    Learn what's currently working and what to avoid when it comes to attracting new clients, the importance of understanding your ideal client's mindset, and the power of engaging in meaningful conversations.
    We also discuss common pitfalls, such as offending potential clients with overly critical pitches, using cold pitching in DMs, and relying on external website statistics that may not accurately represent a podcast's performance.
    Embracing these strategies will position you for growth and success in the podcast management space.
    In this episode, we cover:
    -The importance of targeting a specific ideal client
    -Shifting the focus from content production to engagement and relationships
    -What to avoid when pitching to potential clients
    -Discussing the benefits of referrals from current clients
    -Exploring different approaches to networking based on personality
    -Emphasizing the need for genuine, real conversations with potential clients
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode206
    Subscribe to The Podcast Manager Show YouTube Channel!
    Mentioned in this episode:
    Apply for PMP Pro at LaurenWrighton.com/GoPro

    • 23 min
    Reset, Reenergize, and Refocus: Strategies for achieving sustainable success

    Reset, Reenergize, and Refocus: Strategies for achieving sustainable success

    EPISODE 205
    Are you ready to reset, reenergize, and refocus your podcast management business for ultimate success this year?
    In this episode, I shared some valuable insights on how you can channel the energy of a live event into your daily, weekly, and yearly routine to boost your productivity while maintaining a healthy work-life balance.
    From managing distractions to setting realistic goals, you’ll learn strategies to help you sustain and grow your podcast management business. Plus, get the inside scoop on an upcoming coaching program designed to elevate your podcast management game!
    In this episode, we cover:
    The importance of resetting, reenergizing, and refocusing to reach business goalsExamples of refocusing strategies and personal commitmentsTaking realistic approaches to daily tasks and to-do listsAcknowledging the need for setting achievable goals within daily routinesRealizing the need for mindset adjustments and overcoming personal challengesReassessing business direction and goals for the upcoming yearUnderstanding the importance of taking the necessary time for reflection and planning
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode205
    Subscribe to The Podcast Manager Show YouTube Channel!
    Mentioned in this episode:
    Apply for PMP Pro at LaurenWrighton.com/GoPro

    • 17 min
    Success Story: How D.R. Fay built her podcast management business

    Success Story: How D.R. Fay built her podcast management business

    EPISODE 204
    If you’re looking for proof that big life shifts can lead to fulfillment, D.R. Fay, from Mouthy Broad Media, shares her journey from a soul-crushing breakdown at her customer service gig to becoming a thriving podcast manager.
    Her story might be the inspiration you need today! She also shares how her background in entertainment and her leap into podcast management have helped shape her current success.
    She is currently focusing on growing her business with the vision and power of AI, all while enjoying the flexible lifestyle of working from home.
    While mastering podcast management with the support of community, she shares her insights on scaling a business, analytics, and the long-term game of learning. Plus, she gives an exclusive scoop on the tools that are revolutionizing show notes—Castmagic and Katteb—and invites listeners to learn alongside her.
    In this episode, we cover:
    Transitioning from entertainment to customer service to podcast managementThe challenges and benefits of involving subcontractors in a growing podcast businessHow to use AI tools like Castmagic and Katteb for crafting podcast show notesHer plans to scale up and become an agencyThe significance of the business name Mouthy Broad Media
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode204
    Subscribe to The Podcast Manager Show YouTube Channel!
    Mentioned in this episode:
    Apply for PMP Pro at LaurenWrighton.com/GoPro

    • 44 min
    How to juggle motherhood with your podcast business

    How to juggle motherhood with your podcast business

    EPISODE 203
    In this episode, we cover the practical and emotional aspects of juggling motherhood and your podcast management business. 
    Even if you're not a mother, these tips are applicable to anyone looking to manage a business while making time for other important people or activities in your personal life.
    As a podcast manager you to be clear about when you're working and when you're not. Setting clear boundaries allows your to be fully present in your motherhood role while also dedicating focused time to your podcast management business. 
    By defining specific working hours, you can minimize the feeling of needing to constantly work and truly embrace moments with your children or other life activities. This strategy is not exclusive to motherhood and works well for anyone looking to maintain a healthy work-life balance as a podcast manager.
    Today you’ll discover how to handle your business in a way that keeps it fulfilling without taking over your life. Stay tuned to find out how you can balance it all and still have time for yourself, your family, and yes… even naps!
    In this episode, we cover:
    -The importance of being clear with yourself on working hours
    -Setting a specific number of work hours per week
    -Focusing on essential tasks that generate results for clients
    -Recognizing the value of work in personal fulfillment and financial gains
    -Communicating needs and expectations with spouse or family members
    -Embracing the flexibility and opportunities presented by freelance work
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode203
    Subscribe to The Podcast Manager Show YouTube Channel!
    Mentioned in this episode:
    Apply for PMP Pro at LaurenWrighton.com/GoPro

    • 19 min
    Avoid scope creep with your podcast clients

    Avoid scope creep with your podcast clients

    EPISODE 202
    Scope creep occurs when clients request additional tasks that fall outside the agreed-upon project scope, potentially leading to overwork and uncompensated efforts.
    Clients may unknowingly contribute to scope creep by making requests outside the original project scope. For instance, they may ask for additional services such as creating quote graphics, pitching them as podcast guests, or demanding urgent attention without proper acknowledgment of the agreed-upon scope of work.
    Today I’m sharing practical strategies on how to handle scope creep while maintaining healthy client relationships.
    In this episode, we cover:
    -Reasons why scope creep is common among freelancers
    -Emphasis on the importance of setting boundaries and maintaining them
    -How to balance being nice and setting boundaries
    -Identifying and addressing client requests that may lead to scope creep
    -Tracking hours and evaluating service value to determine package adjustments
    -Exploring the gray area between scope creep and added value for clients
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode202
    Subscribe to The Podcast Manager Show YouTube Channel!
    Mentioned in this episode:
    Apply for PMP Pro at LaurenWrighton.com/GoPro

    • 15 min
    Why podcasters love hiring podcast managers

    Why podcasters love hiring podcast managers

    EPISODE 201
    Whether you're a newbie or a seasoned pro in the podcast management world, there's something valuable for you in this episode!
    Every podcaster wants their show to be a hit, right? With the expertise and creative flair of a podcast manager, you can help podcasters elevate their content to the next level.
    This collaboration helps bring fresh ideas and best practices, creating engaging episodes that captivate audiences and keeps them coming back for more.
    We get to the core of why podcasters turn to podcast managers, exploring the benefits of staying in their zone of genius, saving time and energy, and ensuring their podcasts are launched with creativity and quality.
    If you want to understand the mindset of podcasters and why they choose to work with podcast managers, this episode is your backstage pass.
    In this episode, we cover:
    -The different ways podcast managers save podcasters time and energy
    -How podcast managers contribute to the success of their clients' podcast
    -Why collaboration and creative ideas from a podcast manager are highly valued by podcasters
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode201
    Subscribe to The Podcast Manager Show YouTube Channel! http://Laurenwrighton.com/youtube
    Mentioned in this episode:
    Apply for PMP Pro at LaurenWrighton.com/GoPro

    • 15 min

Customer Reviews

5.0 out of 5
78 Ratings

78 Ratings

Rayna Rokicki ,

Keeping Podcast managers on point with Trends!

Lauren and her podcast are a great resource to stay up to date on podcast trends and new podcasting tools. I don’t listen all the time, but when I do I end up binging episodes to devour all the good nuggets she throws our way!

Dphinery ,

Great Podcast Manager show!!

I love listening to Lauren host her podcast. She gives good tips and I feel like her topics answer some of the questions I have as a podcast Manager. Great show keep podcasting !

chels luker ,

The best podcast!

Lauren Wrighton gives so much free value through her podcast, and you can tell how knowledgeable she is in the podcasting world! I listen every week and have even been going back through past episodes to learn more until I’m able to take her course!

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
The Dough
Lemonada Media
Money Rehab with Nicole Lapin
Money News Network
The Marketing Architects
Marketing Architects
The Money Mondays
Dan Fleyshman

You Might Also Like

Podcasting for Educators: Podcasting Tips for Entrepreneurs and TPT Sellers
Sara Whittaker, Tips for Podcasters and TPT authors
Online Business for Christian Women | Grow Your Business, How to Start a Podcast, Make Money Online, Marketing
Stefanie Gass - Business Coach, Sales Strategy, Clarity Coach, CEO
The Goal Digger Podcast
Jenna Kutcher
The Live Free Podcast with Micala Quinn
Micala Quinn
Build Your Tribe | Grow Your Business with Social Media
Chalene Johnson
The SuccessFOR Life - Elevate With Marra
Marra McDonald