150 episodes

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

Connect with Lauren:
On Instagram @LaurenWrighton
Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and
Join the Podcast Manager Mastermind on facebook!

The Podcast Manager Show Lauren Wrighton

    • Business
    • 5.0 • 78 Ratings

With over 90k new podcasts started each month, podcast managers are desperately in need! In the first podcast DESIGNED for podcast managers, your host, Lauren Wrighton, will be sharing exactly how to build a profitable podcast management business without working more than 20 hours a week!

Lauren Wrighton is a podcast strategist who went from making $5 an hour to $50+ an hour in less than 6 months by making a few changes to her business. Now she teaches freelancers how to become profitable podcast managers in her course, The Podcast Manager Program!

Tune in each week to get one step closer to running the profitable Podcast Management business of your dreams!

Connect with Lauren:
On Instagram @LaurenWrighton
Grab your seat to Lauren's masterclass at LaurenWrighton.com/masterclass, and
Join the Podcast Manager Mastermind on facebook!

    How to ensure profit in your podcast management business with Amber Dugger

    How to ensure profit in your podcast management business with Amber Dugger

    EPISODE 209
    Today we're joined by the incredible Amber Dugger, who's spearheading the "profit for joy movement" and invites you to join her in revolutionizing the way we manage business finances with the Profit First mindset.
    We talk about the practice of managing money with intention across four main purposes: intentional profit, owner's pay, taxes, and business overhead.
    Amber shares her wisdom on reverse engineering a revenue goal that genuinely aligns with your personal priorities and creating a modern envelope system — saying goodbye to consumer debt and embracing mindful spending.
    We also explore the delicate dance of feminine and masculine energy in business and how integrating these can enhance our financial strategies.
    Are you ready to separate your self-worth from your net worth and authentically attract your ideal clients? Do you wonder about the roles of bookkeeping and accounting in your cash flow planning? Prepare to get real about your perceptions of money and how to make intentional spending plans that resonate with your values.
    In this episode, we cover:
    -The significance of separating business income into intentional profit, owner's pay, personal taxes, and business overhead
    -Implementing reverse engineered revenue goals to align with personal financial needs
    -Importance of consistent profit in supporting lifestyle and enjoyment for freelancers and entrepreneurs
    -Using budgets to make informed decisions and prioritize expenses based on values
    -Balancing personal and business finances with tools like YNAB and adopting a profit first approach
    -The power of showing up authentically in business to attract the right clients
    -Being upfront in marketing about your business personality and the type of clients you wish to work with
    -The benefits of using the envelope system for budgeting and spending within business and personal finance
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode209
    Subscribe to The Podcast Manager Show YouTube Channel!

    • 47 min
    How to confidently lead Discovery Calls that land clients

    How to confidently lead Discovery Calls that land clients

    EPISODE 208
    Do you feel nervous before getting on a call with a potential client? You're not alone!
    This week, we're diving into the world of discovery calls – those crucial conversations that can make all the difference in your business.
    Whether you're new to discovery calls or looking to sharpen your skills, this episode is packed with actionable advice to help you land more podcast clients with ease.
    Lauren breaks down the process into four simple steps. From managing nerves to guiding the conversation and setting clear expectations for the next steps, you'll get all the insider information you need to help you feel confident and in control.
    Tune in, take notes, and get ready to rock your discovery calls like a seasoned pro!
    In this episode, we cover:
    -The importance of discovery calls in your podcast management business
    -The recommended length of a discovery call
    -Overcoming nervousness and setting the right mindset
    -What to do if you don’t have all the answers on a call
    -Making sure you have a list of information needed for a proposal
    -How to conclude a discovery call
    -and, Communicating the next steps to your potential client
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode208
    Subscribe to The Podcast Manager Show YouTube Channel!

    • 14 min
    What does "producing a podcast episode" even mean?

    What does "producing a podcast episode" even mean?

    EPISODE 207
    Did you know the role of a podcast manager goes beyond editing?
    Today I’m giving you a behind-the-scenes look at what it really means to produce a podcast episode. From generating episode ideas to editing, promoting, and analyzing stats. 
    Join me to discover the ins and outs of podcast production and how podcast managers play an important role in bringing their clients shows to life. 
    If you've wondered about the different tasks involved each week as a podcast manager, this episode is a must-listen. 
    In this episode, we cover:
    -The role of podcast producers in the creative process
    -Defining the term "producing" in the context of podcast episodes
    -Potential tasks such as transcribing, show notes, and episode descriptions
    -Scheduling and promoting episodes on social media platforms
    -Creating audiograms and quote graphics from the episode content
    -Incorporating monthly stat reviews into routine podcast management tasks
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode207
    Subscribe to The Podcast Manager Show YouTube Channel!

    • 13 min
    How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024

    How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024

    EPISODE 206
    Are you looking to land more podcast clients in 2024? In this week's episode, we discuss the most effective strategies for landing podcast clients this year.
    Learn what's currently working and what to avoid when it comes to attracting new clients, the importance of understanding your ideal client's mindset, and the power of engaging in meaningful conversations.
    We also discuss common pitfalls, such as offending potential clients with overly critical pitches, using cold pitching in DMs, and relying on external website statistics that may not accurately represent a podcast's performance.
    Embracing these strategies will position you for growth and success in the podcast management space.
    In this episode, we cover:
    -The importance of targeting a specific ideal client
    -Shifting the focus from content production to engagement and relationships
    -What to avoid when pitching to potential clients
    -Discussing the benefits of referrals from current clients
    -Exploring different approaches to networking based on personality
    -Emphasizing the need for genuine, real conversations with potential clients
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode206
    Subscribe to The Podcast Manager Show YouTube Channel!

    • 22 min
    Reset, Reenergize, and Refocus: Strategies for achieving sustainable success

    Reset, Reenergize, and Refocus: Strategies for achieving sustainable success

    EPISODE 205
    Are you ready to reset, reenergize, and refocus your podcast management business for ultimate success this year?
    In this episode, I shared some valuable insights on how you can channel the energy of a live event into your daily, weekly, and yearly routine to boost your productivity while maintaining a healthy work-life balance.
    From managing distractions to setting realistic goals, you’ll learn strategies to help you sustain and grow your podcast management business. Plus, get the inside scoop on an upcoming coaching program designed to elevate your podcast management game!
    In this episode, we cover:
    The importance of resetting, reenergizing, and refocusing to reach business goalsExamples of refocusing strategies and personal commitmentsTaking realistic approaches to daily tasks and to-do listsAcknowledging the need for setting achievable goals within daily routinesRealizing the need for mindset adjustments and overcoming personal challengesReassessing business direction and goals for the upcoming yearUnderstanding the importance of taking the necessary time for reflection and planning
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode205
    Subscribe to The Podcast Manager Show YouTube Channel!

    • 15 min
    Success Story: How D.R. Fay built her podcast management business

    Success Story: How D.R. Fay built her podcast management business

    EPISODE 204
    If you’re looking for proof that big life shifts can lead to fulfillment, D.R. Fay, from Mouthy Broad Media, shares her journey from a soul-crushing breakdown at her customer service gig to becoming a thriving podcast manager.
    Her story might be the inspiration you need today! She also shares how her background in entertainment and her leap into podcast management have helped shape her current success.
    She is currently focusing on growing her business with the vision and power of AI, all while enjoying the flexible lifestyle of working from home.
    While mastering podcast management with the support of community, she shares her insights on scaling a business, analytics, and the long-term game of learning. Plus, she gives an exclusive scoop on the tools that are revolutionizing show notes—Castmagic and Katteb—and invites listeners to learn alongside her.
    In this episode, we cover:
    Transitioning from entertainment to customer service to podcast managementThe challenges and benefits of involving subcontractors in a growing podcast businessHow to use AI tools like Castmagic and Katteb for crafting podcast show notesHer plans to scale up and become an agencyThe significance of the business name Mouthy Broad Media
    If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton
    To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at http://laurenwrighton.com/masterclass
    SHOW NOTES: https://laurenwrighton.com/episode204
    Subscribe to The Podcast Manager Show YouTube Channel!

    • 43 min

Customer Reviews

5.0 out of 5
78 Ratings

78 Ratings

Rayna Rokicki ,

Keeping Podcast managers on point with Trends!

Lauren and her podcast are a great resource to stay up to date on podcast trends and new podcasting tools. I don’t listen all the time, but when I do I end up binging episodes to devour all the good nuggets she throws our way!

Dphinery ,

Great Podcast Manager show!!

I love listening to Lauren host her podcast. She gives good tips and I feel like her topics answer some of the questions I have as a podcast Manager. Great show keep podcasting !

chels luker ,

The best podcast!

Lauren Wrighton gives so much free value through her podcast, and you can tell how knowledgeable she is in the podcasting world! I listen every week and have even been going back through past episodes to learn more until I’m able to take her course!

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