45 min
Don't Blend in with the Background Secrets to Win Big With Arjun Sen
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- Management
S04E29: Don't Blend in with the Background with VIP guest Paige Arnof-Fenn
Paige Arnof-Fenn is the founder & CEO of global marketing and digital branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non-profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards and is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Listen to this powerful Secrets to Win Big episode with Paige Arnof-Fenn in which she and Arjun take a deep dive into what it takes to properly and purposefully understand a brand and it’s customers.
Here is what to expect on this week’s show:
Common areas every brand needs to address when they work with Paige.
Lessons about competition from Paige’s time with Coca-Cola.
How to understand market research.
Lessons from focus groups.
Pieces of advice for start-ups and non-profits.
Paige’s advice on using social media.
Links Mentioned:
http://mavensandmoguls.com/
Connect with Paige:
LinkedIn: https://www.linkedin.com/in/paigearnoffenn/
S04E29: Don't Blend in with the Background with VIP guest Paige Arnof-Fenn
Paige Arnof-Fenn is the founder & CEO of global marketing and digital branding firm Mavens & Moguls based in Cambridge, MA. Her clients include Microsoft, Virgin, The New York Times Company, Colgate, venture-backed startups as well as non-profit organizations. She graduated from Stanford University and Harvard Business School. Paige serves on several Boards and is a popular speaker and columnist who has written for Entrepreneur and Forbes.
Listen to this powerful Secrets to Win Big episode with Paige Arnof-Fenn in which she and Arjun take a deep dive into what it takes to properly and purposefully understand a brand and it’s customers.
Here is what to expect on this week’s show:
Common areas every brand needs to address when they work with Paige.
Lessons about competition from Paige’s time with Coca-Cola.
How to understand market research.
Lessons from focus groups.
Pieces of advice for start-ups and non-profits.
Paige’s advice on using social media.
Links Mentioned:
http://mavensandmoguls.com/
Connect with Paige:
LinkedIn: https://www.linkedin.com/in/paigearnoffenn/
45 min