Ep22 Chris Zeiher: The Lonely Planet pivots into its new future... again Upon Arrival | Events & Incentives with Adelaine Ng

The much-loved Lonely Planet brand once represented a trusty book to help us navigate our holiday destination. As the internet took over, the company has been challenged to defy a slow death, forcing it to pivot multiple times with new owners and is now taking on its biggest battle of all, with much of travel grinding to a halt.

Chris Zeiher is the Lonely Planet's Asia-Pacific spokesperson who has worked with the company for 15 years. He has been with the organisation since its first pivot when Lonely Planet founder Tony Wheeler sold most of the business to the BBC.

Quotes From Episode

"The interesting thing for us is that the general public have put much more of an emphasis or belief back in printed products."

"It's those kind of ventures that we want to surface and showcase to people and say, there are these crazy, creative, excellent individuals out there giving a really fresh take on the way that they delivered their product. And it makes a real reason to visit."

-Chris Zeiher

Don't miss:
- Slow travel and mind-shifting experiences
- How to impress the Lonely Planet to get a writing gig
- Going digital with a publishing brand
- Book sales are increasing during the pandemic
- Chris’s best assignment with Lonely Planet

Connect with Chris Zeiher
Instagram: @the_cjzeiher
Twitter: @chriszeiher

Books mentioned:
Gourmet Trails Australia & New Zealand
The Perfect Shot

Bradley Cooper as a travel host 

Connect with Upon Arrival:
Email: uponarrivalpodcast@gmail.com