43 min
Podcast categories and podcast discovery: How people find new podcasts and how you can keep them The Q'd Up Podcast on Podcasting
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- Podcasts
This week’s episode of the Q’d Up Podcast breaks down how to get people to even notice your podcast in the first place. From providing a great experience with engaging content to ensuring you’re in the right podcast category, there are things you can do to reach more listeners.
Jay and John take a look at a new survey that covers podcast discovery and what makes people click on a podcast to begin with. They also discuss the things that irk listeners the most and cause them to unsubscribe. John teaches Jay all about podcast categories and how putting your show in the right one could make all the difference in whether it succeeds or not.
Show highlights:Introduction
Tech roundup
Jay and John are doing this week’s episode through Zencastr. The guys talk about their initial thoughts on the podcast software, including a few quirks that are different than the others they’ve used.
Podcast discovery stats (7:00)
Jay breaks down a survey that covered how people discovered new podcasts. While a limited sample size, the survey points to the podcast description and title being what people look for first to determine whether to listen.
Keeping your listeners (18:10)
Continuing to talk about the survey, Jay and John look at the things that users said were potential turn-offs. From ridiculously long intros to advertising and audio quality, users of this survey were split on why they’d turn off a podcast early.
Ways people have discovered new podcasts (25:22)
Lastly, the survey gave some of the more interesting answers on how people have found new podcasts.
Let’s Teach Pod Vader A Lesson: Choosing the right podcast category (28:00)
Choosing the right podcast category can make all the difference in your success. A smaller category group might not have as many potential listeners but could be easier to rank highly in. A category with a lot of subscribers might give you more potential listeners but will make it harder to get noticed to start.
Apple Podcast charts for October (33:59)
The latest Apple Podcast numbers for all of October. While there have been a ton of new podcasts during COVID-19, the stats also point to a large number having stopped releasing content.
Links:Q’d Up
Zencastr
Podcast discovery stats - The Podcast Host
Most crowded categories on Apple Podcasts - Pacific Content
My Podcast Reviews
The Feed podcast
Joey’s Totally Tech podcast
Pod Vader twitter
Pod Vader email
John’s email
This week’s episode of the Q’d Up Podcast breaks down how to get people to even notice your podcast in the first place. From providing a great experience with engaging content to ensuring you’re in the right podcast category, there are things you can do to reach more listeners.
Jay and John take a look at a new survey that covers podcast discovery and what makes people click on a podcast to begin with. They also discuss the things that irk listeners the most and cause them to unsubscribe. John teaches Jay all about podcast categories and how putting your show in the right one could make all the difference in whether it succeeds or not.
Show highlights:Introduction
Tech roundup
Jay and John are doing this week’s episode through Zencastr. The guys talk about their initial thoughts on the podcast software, including a few quirks that are different than the others they’ve used.
Podcast discovery stats (7:00)
Jay breaks down a survey that covered how people discovered new podcasts. While a limited sample size, the survey points to the podcast description and title being what people look for first to determine whether to listen.
Keeping your listeners (18:10)
Continuing to talk about the survey, Jay and John look at the things that users said were potential turn-offs. From ridiculously long intros to advertising and audio quality, users of this survey were split on why they’d turn off a podcast early.
Ways people have discovered new podcasts (25:22)
Lastly, the survey gave some of the more interesting answers on how people have found new podcasts.
Let’s Teach Pod Vader A Lesson: Choosing the right podcast category (28:00)
Choosing the right podcast category can make all the difference in your success. A smaller category group might not have as many potential listeners but could be easier to rank highly in. A category with a lot of subscribers might give you more potential listeners but will make it harder to get noticed to start.
Apple Podcast charts for October (33:59)
The latest Apple Podcast numbers for all of October. While there have been a ton of new podcasts during COVID-19, the stats also point to a large number having stopped releasing content.
Links:Q’d Up
Zencastr
Podcast discovery stats - The Podcast Host
Most crowded categories on Apple Podcasts - Pacific Content
My Podcast Reviews
The Feed podcast
Joey’s Totally Tech podcast
Pod Vader twitter
Pod Vader email
John’s email
43 min