Podcast Websites: Why Your Podcast Needs A Website Right Now The Q'd Up Podcast on Podcasting

It’s 2021 and if you take your podcast seriously, you should have a podcast website to go along with it. In an ever-increasingly competitive landscape, a website is essential to stand out and grow your podcast. 
On this episode of the Q’d Up Podcast on Podcasting, John and new co-host Matt take a closer look at why you need to have a website up immediately, Spotify’s first-quarter financial report, and Tribeca Festival including podcasts. From how a podcast website can elevate your discoverability and ability to monetize your show to some exciting things going on in podcasting, you won’t want to miss this episode.
Show highlights:Introduction
New voice (0:28)
The Q’d Up Podcast on Podcasting has a new co-host in Matthew Stevens. John and Matt go over his past experience.
Spotify’s 1st quarter financial report (2:49)
Spotify released their financial report from the first quarter of 2021. While the money is always interesting, Matt points to the split between free and paid users Spotify has and how that might relate to Spotify’s recent launch of paid subscriptions for podcasts. John focuses on the total number of podcasts Spotify reports they have on their platform.
Tribeca Festival announces podcast selections (7:41)
For the first time, podcasts will be featured at the Tribeca Festival! They’ve unveiled 12 fiction and nonfiction podcasts from emerging creators as well as special panels and events for podcasts. As Matt and John discuss, it’s a big sign that podcasting is becoming more mainstream.
Podcast websites (9:42)
Every podcast wants more subscribers and more listeners but how can you get them? As podcasts become more mainstream, websites are becoming vital for the success of a podcast. Matt and John explain the importance of websites for podcasts and why you need to have one right now.
Podcast websites - Discoverability (11:50)
With millions of podcasts online, it can be difficult to stand out from the crowd and be found. Having a website gives you a better opportunity to be discovered, especially when combined with your SEO show notes.
Podcast website - Engagement (14:05)
Once you’ve gotten your listeners on your website, you can further engage with them. Whether that’s pushing them to your social media channels, additional content like blogs, and email newsletter signups.
Podcast website - Archive (15:32)
With your show notes and podcast player on your website, you’ve got a makeshift archive of your content as well. You should still have other backups but it’s another bit of insurance against things like computer failures.
Podcast website - Analytics (16:28)
While most podcasting hosting companies provide some form of analytics to track, not all of them are created equal and none are as robust as what you can find from a service like Google Analytics on your website. By having a website, you can better track where your listeners are coming from, how they discovered you, and a far clearer picture of your audience to further market to them.
Podcast website - Provide value (23:08)
You can provide more value to your listeners by having a website. Whether that’s providing the show notes so listeners can more easily find the links you mentioned in the show, additional content that goes deeper, or unique content you aren’t placing anywhere else; your website can allow your subscribers to get more from you.
Podcast website - What you...