37 min
How Is Podcast Adtech Different From All Other Adtech? Sounds Profitable
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- Technology
Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're still in the early days of building technology specifically made for podcastsHow we need to build software that makes the process of buying and selling ads more seamlessHow we need better attribution technology because downloads aren't enoughWhy Conor recommends that publishers build out other content channels beyond podcasting Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links: Conor McKennaLUMA PartnersThe DownloadSounds Profitable: Narrated ArticlesSquadCast Credits: Hosted by Bryan BarlettaHosted by Arielle NissenblattExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsSounds Profitable Theme written by Tim CameronSee omnystudio.com/listener for privacy information.
Today on the show, Bryan Barletta speaks with Conor McKenna, director at LUMA Partners. They discuss how adtech in podcasting applies to adtech in other adtech-led companies. Listen in to learn about: How we're still in the early days of building technology specifically made for podcastsHow we need to build software that makes the process of buying and selling ads more seamlessHow we need better attribution technology because downloads aren't enoughWhy Conor recommends that publishers build out other content channels beyond podcasting Here’s our favorite idea from this conversation: Bryan and Conor don't agree about everything. And it makes for some interesting takeaways! Links: Conor McKennaLUMA PartnersThe DownloadSounds Profitable: Narrated ArticlesSquadCast Credits: Hosted by Bryan BarlettaHosted by Arielle NissenblattExecutive produced by Evo Terra of Simpler MediaSpecial thanks to James Cridland of PodnewsSounds Profitable Theme written by Tim CameronSee omnystudio.com/listener for privacy information.
37 min