12 min
How to Nail Your B2B SaaS Product Pages (with Client Examples) SaaS Marketing Bites from Powered By Search
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- Marketing
If you're looking to improve your B2B SaaS product pages also known as feature pages, there are three key elements to pay attention to: Page structure, imagery, and copy.
The conversion performance of your products can suffer if you ignore any of these three elements.
And there are several implications that can stem from this as a result. First, there are the obvious implications, like higher than ideal bounce rates and low conversion rates. But then there are also inconspicuous implications, like mistaking of PPC ads as the source of the problem or struggling to rank your pages in organic search.
Ultimately product page mistakes can lead to missing revenue targets and losing business to competitors who get their pages right.
In this episode, we'll walk through a deeper look at some of the common mistakes and lesser known implications of poorly crafted product pages and our framework for improving the key elements of your product pages.
If you're looking to improve your B2B SaaS product pages also known as feature pages, there are three key elements to pay attention to: Page structure, imagery, and copy.
The conversion performance of your products can suffer if you ignore any of these three elements.
And there are several implications that can stem from this as a result. First, there are the obvious implications, like higher than ideal bounce rates and low conversion rates. But then there are also inconspicuous implications, like mistaking of PPC ads as the source of the problem or struggling to rank your pages in organic search.
Ultimately product page mistakes can lead to missing revenue targets and losing business to competitors who get their pages right.
In this episode, we'll walk through a deeper look at some of the common mistakes and lesser known implications of poorly crafted product pages and our framework for improving the key elements of your product pages.
12 min