16 min

[Replay] The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers‪)‬ SaaS Marketing Bites from Powered By Search

    • Marketing

A lot of people say the MQL is dead. But they're wrong. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). The secret is using them effectively in the customer lifecycle.

A lot of people say the MQL is dead. But they're wrong. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). The secret is using them effectively in the customer lifecycle.

16 min