[Replay] The MQL isn’t dead, you’re just using them wrong (and how to turn them into customers) SaaS Marketing Bites from Powered By Search
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A lot of people say the MQL is dead. But they're wrong. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). The secret is using them effectively in the customer lifecycle.
A lot of people say the MQL is dead. But they're wrong. Most B2B SaaS companies have a process for collecting and defining marketing qualified leads (MQLs). The secret is using them effectively in the customer lifecycle.
16 min