26 min
SaaS Research: ‘Talk to customers’ is good advice but it’s not enough SaaS Marketing Bites from Powered By Search
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- Marketing
The advice ‘talk to customers’ is good – but companies should focus on building a framework for understanding their customer that goes beyond simple interviewing and includes both qualitative and quantitative inputs from across their business.
The advice ‘talk to customers’ is good – but companies should focus on building a framework for understanding their customer that goes beyond simple interviewing and includes both qualitative and quantitative inputs from across their business.
26 min