9 min
How to avoid common pitfalls with A/B Testing SaaS Marketing Bites from Powered By Search
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- Marketing
Sometimes, when A/B testing, marketers focus on the wrong metrics. They get too caught up in testing the little things like the color of a button only to forget the bigger pictures (revenue + the customer). So in this episode, we'll be breaking down some of these mistakes and how you can avoid them.
Sometimes, when A/B testing, marketers focus on the wrong metrics. They get too caught up in testing the little things like the color of a button only to forget the bigger pictures (revenue + the customer). So in this episode, we'll be breaking down some of these mistakes and how you can avoid them.
9 min