22 min
A New Dawn in Programmatic Display Advertising: Interview with Andy Houstoun The Internet Marketing Podcast
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- Marketing
On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes.
Listen to the show and you'll learn:
What programmatic display advertising is and how it worksA brief summary of GDPR and how it's affecting programmatic display advertisingThe impact and fallout of GDPR - what has actually happened since it was implemented?How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness
Plus, Andy provides his top tip/key takeaway for the audience.
If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.
Hosted on Acast. See acast.com/privacy for more information.
On today's Internet Marketing Podcast, Andy is joined by Andy Houstoun Product Director at Crimtan, to talk about GDPR and a new dawn in programmatic display advertising. He's also written a guest post on the same subject for us and you can find that below the show notes.
Listen to the show and you'll learn:
What programmatic display advertising is and how it worksA brief summary of GDPR and how it's affecting programmatic display advertisingThe impact and fallout of GDPR - what has actually happened since it was implemented?How future legislation - EPR [Electronic privacy regulation]) will negate the effectiveness of cookies for trackingHow a focus customer lifetime value could be a safeguard against the demise of tracking cookie effectiveness
Plus, Andy provides his top tip/key takeaway for the audience.
If you'd like to connect with Andy, you can email him at ahoustoun@crimtan.com or call them on +44(0)20 7821 6864.
Hosted on Acast. See acast.com/privacy for more information.
22 min