Earshot Creative Review, March 2012 Earshot with Steve Martin

With Radio 2's huge range of styles and content set against Magic's highly consistent 'more music' promise you'll hear a great demonstration of how different these two stations really are. We also discuss how research can inform the production of station promos, the best places to source artist acapellas, the latest on BBC Radio 2's new jingles commissioning process that aims to follow the current trend of bringing music publishing revenue back to the broadcaster who commissioned it and you'll hear inspirational audio from the US and musician and producer DJ Earworm.