31 min

What skills do you need to succeed in marketing? The Marketing Companion

Research shows that many traditional marketers have been slow to adopt new digital competencies. The college system is failing to prepare young people for marketing careers. What skillset does it take to succeed? Do you even need a college education to be in marketing today?

Research shows that many traditional marketers have been slow to adopt new digital competencies. The college system is failing to prepare young people for marketing careers. What skillset does it take to succeed? Do you even need a college education to be in marketing today?

31 min