30 min

The biggest business opportunity in marketing today The Marketing Companion

    • Marketing

The world of digital marketing is filled with the opportunity to gain insight and competitive advantage through data analysis yet this is probably the most over-looked aspect of our business. Mark Schaefer and Tom Webster explore this idea and discuss the five fundamental questions to guide a content marketing strategy, the magic metrics for lead conversions, and more.

The world of digital marketing is filled with the opportunity to gain insight and competitive advantage through data analysis yet this is probably the most over-looked aspect of our business. Mark Schaefer and Tom Webster explore this idea and discuss the five fundamental questions to guide a content marketing strategy, the magic metrics for lead conversions, and more.

30 min

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