32 min

The perils and promise of sponsored content The Marketing Companion

Sponsored content is one of the most important, and most controversial trends, in the field of marketing. Mark Schaefer and Tom Webster turn the topic inside out in their own intelligent and entertaining style.

Sponsored content is one of the most important, and most controversial trends, in the field of marketing. Mark Schaefer and Tom Webster turn the topic inside out in their own intelligent and entertaining style.

32 min