30 min

Using Disruption as a Business Strategy The Marketing Companion

    • Marketing

There are conferences, books and consultants now devoted to heling your business plan for disruptive technologies and leverage them as a business strategy. But can you use "disruption" as a business strategy? Mark Schaefer and Tom Webster dissect this hot business trend.

There are conferences, books and consultants now devoted to heling your business plan for disruptive technologies and leverage them as a business strategy. But can you use "disruption" as a business strategy? Mark Schaefer and Tom Webster dissect this hot business trend.

30 min

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