31 min

Authenticity and the Human Brand The Marketing Companion

    • Marketing

Can you scale a "human presence" for your company? What are the limits of authenticity for a personal brand? A corporate brand? Is there a difference? In this fun and fast-paced episode Mark Schaefer and Tom Webster explore the world of authenticity and branding.

Can you scale a "human presence" for your company? What are the limits of authenticity for a personal brand? A corporate brand? Is there a difference? In this fun and fast-paced episode Mark Schaefer and Tom Webster explore the world of authenticity and branding.

31 min

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